My polite conversation on Twitter with one of Canada’s top journalists on the point of Budweiser’s Super Bowl 2012 ad led me to thinking about what we all can learn from this successful campaign.
Important choices you need to make if you want to write a book
As a business professional, a published book can be one of the most powerful tools in your personal marketing arsenal. Not only does it deliver value to your readers by sharing what you know on a subject, you directly benefit, too.
It can elevate your profile as an authority on the topic you write about. It can reveal your passion. And if your book is really well-written, it also gives people a sense of what you’re like as a person, both on a personal and professional level.
But there are choices to make.
Brand and disruption
Your brand establishes expectations that form the reasons why people choose to buy from you versus someone else. Those expectations aren’t just things you promise and deliver on. Nor is it limited to what your brand looks like, or how it’s packaged.
Your brand defines how people feel about you.
What a highway can teach you about how to make the most out of taglines
Photo:underpuppy Today, I want to talk to you about taglines and highways. It’s an unusual mix, but bear with me. A tagline can be a valuable tool in marketing. When used properly, it can neatly sum up the value of your product or service with a phrase or idea that is memorable for your audience. [...]