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	<title>thinkit creative &#187; advertising</title>
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	<link>http://thinkitcreative.com</link>
	<description>the power of writing that sells</description>
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		<title>What you can learn from Budweiser’s Super Bowl 2012 ad</title>
		<link>http://thinkitcreative.com/blog/learn-budweisers-super-bowl-2012-ad/</link>
		<comments>http://thinkitcreative.com/blog/learn-budweisers-super-bowl-2012-ad/#comments</comments>
		<pubDate>Fri, 03 Feb 2012 22:43:32 +0000</pubDate>
		<dc:creator>Patrick Gant</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[behaviour]]></category>
		<category><![CDATA[content marketing]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[popular]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[selling]]></category>
		<category><![CDATA[advertising as selling]]></category>
		<category><![CDATA[advertising that connects emotionally]]></category>
		<category><![CDATA[budweiser super bowl ad 2012]]></category>
		<category><![CDATA[hockey]]></category>
		<category><![CDATA[persuasion]]></category>
		<category><![CDATA[reason and emotion]]></category>
		<category><![CDATA[super bowl ads]]></category>
		<category><![CDATA[the power of persuasion]]></category>

		<guid isPermaLink="false">http://thinkitcreative.com/?p=2245</guid>
		<description><![CDATA[My polite conversation on Twitter with one of Canada's top journalists on the point of Budweiser's Super Bowl 2012 ad led me to thinking about what we all can learn from this successful campaign.
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<li><a href='http://thinkitcreative.com/blog/people-learn-lot-faster/' rel='bookmark' title='People learn a lot more about you now, faster than ever'>People learn a lot more about you now, faster than ever</a> <small>Speaking at Carleton University recently, I noticed how many people...</small></li>
<li><a href='http://thinkitcreative.com/blog/hard-truth-audience-people-busy/' rel='bookmark' title='A hard truth about your audience today: people are busy'>A hard truth about your audience today: people are busy</a> <small>Among the rules we have here at thinkit creative for...</small></li>
<li><a href='http://thinkitcreative.com/blog/truth-act-art-selling/' rel='bookmark' title='The truth about the act and art of selling'>The truth about the act and art of selling</a> <small>The truth about selling is that it is something we...</small></li>
</ol>]]></description>
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		</item>
		<item>
		<title>Important choices you need to make if you want to write a book</title>
		<link>http://thinkitcreative.com/blog/important-choices-write-book/</link>
		<comments>http://thinkitcreative.com/blog/important-choices-write-book/#comments</comments>
		<pubDate>Thu, 12 Jan 2012 00:25:37 +0000</pubDate>
		<dc:creator>Patrick Gant</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[behaviour]]></category>
		<category><![CDATA[content marketing]]></category>
		<category><![CDATA[digital marketing]]></category>
		<category><![CDATA[ebook publishing]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[publishing]]></category>
		<category><![CDATA[writing]]></category>
		<category><![CDATA[bob bly]]></category>
		<category><![CDATA[book]]></category>
		<category><![CDATA[book marketing]]></category>
		<category><![CDATA[ebook]]></category>
		<category><![CDATA[ebook editing]]></category>
		<category><![CDATA[ebook editor]]></category>
		<category><![CDATA[ebook marketing]]></category>
		<category><![CDATA[self publishing]]></category>

		<guid isPermaLink="false">http://thinkitcreative.com/?p=1908</guid>
		<description><![CDATA[As a business professional, a published book can be one of the most powerful tools in your personal marketing arsenal. Not only does it deliver value to your readers by sharing what you know on a subject, you directly benefit, too. 

It can elevate your profile as an authority on the topic you write about. It can reveal your passion. And if your book is really well-written, it also gives people a sense of what you're like as a person, both on a personal and professional level. 

But there are choices to make.
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<li><a href='http://thinkitcreative.com/blog/facts-trends-ebook-publishing-2011/' rel='bookmark' title='Important facts and trends about ebook publishing in 2011'>Important facts and trends about ebook publishing in 2011</a> <small>Odds and ends and interesting facts about ebook publishing, about...</small></li>
<li><a href='http://thinkitcreative.com/blog/dangerous-invention/' rel='bookmark' title='The dangerous invention and why it matters to you'>The dangerous invention and why it matters to you</a> <small>Photo: Rhys Asplundh About two weeks ago, my friend and...</small></li>
<li><a href='http://thinkitcreative.com/blog/latest-mindblowing-fact-ebooks/' rel='bookmark' title='Latest mind-blowing fact about ebooks'>Latest mind-blowing fact about ebooks</a> <small>This just in, courtesy of Seth Godin: The number of...</small></li>
</ol>]]></description>
		<wfw:commentRss>http://thinkitcreative.com/blog/important-choices-write-book/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Brand and disruption</title>
		<link>http://thinkitcreative.com/blog/brand-disruption/</link>
		<comments>http://thinkitcreative.com/blog/brand-disruption/#comments</comments>
		<pubDate>Mon, 26 Dec 2011 18:42:33 +0000</pubDate>
		<dc:creator>Patrick Gant</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[behaviour]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[selling]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[disruption]]></category>
		<category><![CDATA[neuromarketing]]></category>

		<guid isPermaLink="false">http://thinkitcreative.com/?p=1748</guid>
		<description><![CDATA[Your brand establishes expectations that form the reasons why people choose to buy from you versus someone else. Those expectations aren't just things you promise and deliver on. Nor is it limited to what your brand looks like, or how it's packaged. 

Your brand defines how people feel about you. 
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<li><a href='http://thinkitcreative.com/blog/truth-sales/' rel='bookmark' title='The truth about sales'>The truth about sales</a> <small>Survey 10,000 customers and ask them: &#8220;why did you buy...</small></li>
<li><a href='http://thinkitcreative.com/blog/sales-skrocketing-five/' rel='bookmark' title='Five Ways to Send Your Sales Skyrocketing (#5)'>Five Ways to Send Your Sales Skyrocketing (#5)</a> <small>A brand-new article we’ve prepared for Engage Selling Solutions, based...</small></li>
</ol>]]></description>
		<wfw:commentRss>http://thinkitcreative.com/blog/brand-disruption/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What a highway can teach you about how to make the most out of taglines</title>
		<link>http://thinkitcreative.com/blog/highway-teach-taglines/</link>
		<comments>http://thinkitcreative.com/blog/highway-teach-taglines/#comments</comments>
		<pubDate>Sun, 30 Oct 2011 22:21:15 +0000</pubDate>
		<dc:creator>Patrick Gant</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[selling]]></category>
		<category><![CDATA[writing]]></category>
		<category><![CDATA[research]]></category>
		<category><![CDATA[tagline]]></category>

		<guid isPermaLink="false">http://thinkitcreative.com/?p=1401</guid>
		<description><![CDATA[Photo:underpuppy Today, I want to talk to you about taglines and highways. It’s an unusual mix, but bear with me. A tagline can be a valuable tool in marketing. When used properly, it can neatly sum up the value of your product or service with a phrase or idea that is memorable for your audience. [...]
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<li><a href='http://thinkitcreative.com/blog/what-rush-2112-album-can-teach-you-about-creativity-2/' rel='bookmark' title='What Rush&#8217;s 2112 album can teach you about creativity'>What Rush&#8217;s 2112 album can teach you about creativity</a> <small>I can already hear the groans from some readers. “Rush?...</small></li>
<li><a href='http://thinkitcreative.com/blog/attention-detail-forge-deep-bond-product-consumer/' rel='bookmark' title='The little things: how attention to detail can help forge a deep bond between product and consumer'>The little things: how attention to detail can help forge a deep bond between product and consumer</a> <small>As a professional writer, I&#8217;m a creature of habit and...</small></li>
<li><a href='http://thinkitcreative.com/blog/what-is-copywriting/' rel='bookmark' title='Q&amp;A: What is copywriting, anyway?'>Q&#038;A: What is copywriting, anyway?</a> <small>Copywriting is the act of writing text that is used...</small></li>
</ol>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Remembering Steve, a Switcher tells his story</title>
		<link>http://thinkitcreative.com/blog/remembering-steve/</link>
		<comments>http://thinkitcreative.com/blog/remembering-steve/#comments</comments>
		<pubDate>Thu, 06 Oct 2011 01:38:36 +0000</pubDate>
		<dc:creator>Patrick Gant</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[aside]]></category>
		<category><![CDATA[content marketing]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[thoughts]]></category>
		<category><![CDATA[writing]]></category>
		<category><![CDATA[apple]]></category>
		<category><![CDATA[apple switch ad]]></category>
		<category><![CDATA[patrick gant ad]]></category>
		<category><![CDATA[patrick gant apple]]></category>
		<category><![CDATA[switch ad]]></category>

		<guid isPermaLink="false">http://thinkitcreative.com/?p=1353</guid>
		<description><![CDATA[With this sad news today, let me share with you something personal. I was one of the people who appeared in the original batch of Apple “Switch” ads, back in 2002. They ran for a little while on TV and elsewhere (a decade later and surprisingly it&#8217;s still not hard to find the entire series [...]
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<li><a href='http://thinkitcreative.com/blog/thinking-your-way-out-of-a-problem/' rel='bookmark' title='Thinking your way out of a problem'>Thinking your way out of a problem</a> <small>Making the choice to innovate and be creative in your...</small></li>
<li><a href='http://thinkitcreative.com/blog/people-learn-lot-faster/' rel='bookmark' title='People learn a lot more about you now, faster than ever'>People learn a lot more about you now, faster than ever</a> <small>Speaking at Carleton University recently, I noticed how many people...</small></li>
</ol>]]></description>
		<wfw:commentRss>http://thinkitcreative.com/blog/remembering-steve/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
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		<title>Q&amp;A: What is copywriting, anyway?</title>
		<link>http://thinkitcreative.com/blog/what-is-copywriting/</link>
		<comments>http://thinkitcreative.com/blog/what-is-copywriting/#comments</comments>
		<pubDate>Wed, 01 Jun 2011 10:38:41 +0000</pubDate>
		<dc:creator>Patrick Gant</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[content marketing]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[writing]]></category>
		<category><![CDATA[copywriter]]></category>
		<category><![CDATA[definition]]></category>
		<category><![CDATA[selling]]></category>

		<guid isPermaLink="false">http://thinkitcreative.com/?p=1995</guid>
		<description><![CDATA[Copywriting is the act of writing text that is used for the purposes of selling a product, service or idea. Selling in this sense does not necessarily involve a financial transaction. Rather, it&#8217;s about being persuasive&#8212;motivating an audience to take a specific action or specific steps that you want them to take. Copywriting is a [...]
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</ol>]]></description>
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		</item>
		<item>
		<title>About that Old Spice Guy</title>
		<link>http://thinkitcreative.com/blog/about-that-old-spice-guy/</link>
		<comments>http://thinkitcreative.com/blog/about-that-old-spice-guy/#comments</comments>
		<pubDate>Fri, 18 Jun 2010 23:54:22 +0000</pubDate>
		<dc:creator>Patrick Gant</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://thinkitcreative.com/?p=588</guid>
		<description><![CDATA[The success (and utter genius) of the Old Spice Man campaign shows what can happen when the stars align in that just-right arrangement: a solid understanding of your target market, great timing, 100% client buy-in, brilliant casting, and razor-sharp creative with a thoughtful way of pulling it all together. Great anecdote in this piece about [...]
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		</item>
		<item>
		<title>Sticking with creative</title>
		<link>http://thinkitcreative.com/blog/sticking-with-creative/</link>
		<comments>http://thinkitcreative.com/blog/sticking-with-creative/#comments</comments>
		<pubDate>Fri, 16 Apr 2010 21:16:16 +0000</pubDate>
		<dc:creator>Patrick Gant</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[selling]]></category>
		<category><![CDATA[tips]]></category>
		<category><![CDATA[gifts]]></category>
		<category><![CDATA[stamps]]></category>

		<guid isPermaLink="false">http://thinkitcreative.com/?p=273</guid>
		<description><![CDATA[I love treating my clients well, and one of the ways I do that is by sending little gifts periodically just to say thanks. Gift baskets with coffee or chocolates are always popular, of course, but I also try to come up with products that—more than just being tasty—are useful and memorable. That has lead [...]
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<li><a href='http://thinkitcreative.com/blog/foot-door/' rel='bookmark' title='On getting your foot in the door'>On getting your foot in the door</a> <small>&#8220;I&#8217;m new to this industry and I&#8217;m keen to land...</small></li>
</ol>]]></description>
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		</item>
		<item>
		<title>Pricing is about more than just numbers</title>
		<link>http://thinkitcreative.com/blog/pricing-is-about-something-more-than-just-numbers/</link>
		<comments>http://thinkitcreative.com/blog/pricing-is-about-something-more-than-just-numbers/#comments</comments>
		<pubDate>Sat, 10 Apr 2010 14:11:23 +0000</pubDate>
		<dc:creator>Patrick Gant</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[selling]]></category>
		<category><![CDATA[writing]]></category>
		<category><![CDATA[price]]></category>

		<guid isPermaLink="false">http://thinkitcreative.com/?p=244</guid>
		<description><![CDATA[As a copywriter who is deeply entrenched in marketing, I have a lot of discussions with clients about pricing strategies. Let&#8217;s face it, pricing is a delicate art. The last thing you want to do is let price drive decisions in the minds of customer on whether to buy your product or service. The key [...]
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</ol>]]></description>
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		<title>Why I don&#8217;t use Google AdSense</title>
		<link>http://thinkitcreative.com/blog/google-adsense/</link>
		<comments>http://thinkitcreative.com/blog/google-adsense/#comments</comments>
		<pubDate>Sun, 10 Jan 2010 14:14:24 +0000</pubDate>
		<dc:creator>Patrick Gant</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[content marketing]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[thoughts]]></category>

		<guid isPermaLink="false">http://thinkitcreative.com/?p=1223</guid>
		<description><![CDATA[Blog monetization is popular these days, and one of the biggest tools of that trade AdSense, which is ad serving application run by Google. I don&#8217;t use it. And I have no intention of doing so anytime soon. I don&#8217;t blog to make money. Yes, as a copywriter and speechwriter, I write a lot for [...]
No related posts.]]></description>
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