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	<title>thinkit creative&#187; advertising</title>
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	<link>http://thinkitcreative.com</link>
	<description>the power of writing that sells</description>
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		<title>What you can learn from Budweiser’s Super Bowl 2012 ad</title>
		<link>http://thinkitcreative.com/blog/learn-budweisers-super-bowl-2012-ad/</link>
		<comments>http://thinkitcreative.com/blog/learn-budweisers-super-bowl-2012-ad/#comments</comments>
		<pubDate>Fri, 03 Feb 2012 22:43:32 +0000</pubDate>
		<dc:creator>Patrick Gant</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[behaviour]]></category>
		<category><![CDATA[content marketing]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[popular]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[selling]]></category>
		<category><![CDATA[advertising as selling]]></category>
		<category><![CDATA[advertising that connects emotionally]]></category>
		<category><![CDATA[budweiser super bowl ad 2012]]></category>
		<category><![CDATA[hockey]]></category>
		<category><![CDATA[persuasion]]></category>
		<category><![CDATA[reason and emotion]]></category>
		<category><![CDATA[super bowl ads]]></category>
		<category><![CDATA[the power of persuasion]]></category>

		<guid isPermaLink="false">http://thinkitcreative.com/?p=2245</guid>
		<description><![CDATA[My polite conversation on Twitter with one of Canada's top journalists on the point of Budweiser's Super Bowl 2012 ad led me to thinking about what we all can learn from this successful campaign.
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<li><a href='http://thinkitcreative.com/blog/people-buy-sell/' rel='bookmark' title='What people buy and what you sell: not the same'>What people buy and what you sell: not the same</a></li>
<li><a href='http://thinkitcreative.com/blog/people-learn-lot-faster/' rel='bookmark' title='People learn a lot more about you now, faster than ever'>People learn a lot more about you now, faster than ever</a></li>
<li><a href='http://thinkitcreative.com/blog/hard-truth-audience-people-busy/' rel='bookmark' title='A hard truth about your audience today: people are busy'>A hard truth about your audience today: people are busy</a></li>
</ol>]]></description>
		<wfw:commentRss>http://thinkitcreative.com/blog/learn-budweisers-super-bowl-2012-ad/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Important choices you need to make if you want to write a book</title>
		<link>http://thinkitcreative.com/blog/important-choices-write-book/</link>
		<comments>http://thinkitcreative.com/blog/important-choices-write-book/#comments</comments>
		<pubDate>Thu, 12 Jan 2012 00:25:37 +0000</pubDate>
		<dc:creator>Patrick Gant</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[behaviour]]></category>
		<category><![CDATA[content marketing]]></category>
		<category><![CDATA[digital marketing]]></category>
		<category><![CDATA[ebook publishing]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[publishing]]></category>
		<category><![CDATA[writing]]></category>
		<category><![CDATA[bob bly]]></category>
		<category><![CDATA[book]]></category>
		<category><![CDATA[book marketing]]></category>
		<category><![CDATA[ebook]]></category>
		<category><![CDATA[ebook editing]]></category>
		<category><![CDATA[ebook editor]]></category>
		<category><![CDATA[ebook marketing]]></category>
		<category><![CDATA[self publishing]]></category>

		<guid isPermaLink="false">http://thinkitcreative.com/?p=1908</guid>
		<description><![CDATA[As a business professional, a published book can be one of the most powerful tools in your personal marketing arsenal. Not only does it deliver value to your readers by sharing what you know on a subject, you directly benefit, too. 

It can elevate your profile as an authority on the topic you write about. It can reveal your passion. And if your book is really well-written, it also gives people a sense of what you're like as a person, both on a personal and professional level. 

But there are choices to make.
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<li><a href='http://thinkitcreative.com/blog/facts-trends-ebook-publishing-2011/' rel='bookmark' title='Important facts and trends about ebook publishing in 2011'>Important facts and trends about ebook publishing in 2011</a></li>
<li><a href='http://thinkitcreative.com/blog/dangerous-invention/' rel='bookmark' title='The dangerous invention and why it matters to you'>The dangerous invention and why it matters to you</a></li>
<li><a href='http://thinkitcreative.com/blog/latest-mindblowing-fact-ebooks/' rel='bookmark' title='Latest mind-blowing fact about ebooks'>Latest mind-blowing fact about ebooks</a></li>
</ol>]]></description>
		<wfw:commentRss>http://thinkitcreative.com/blog/important-choices-write-book/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Brand and disruption</title>
		<link>http://thinkitcreative.com/blog/brand-disruption/</link>
		<comments>http://thinkitcreative.com/blog/brand-disruption/#comments</comments>
		<pubDate>Mon, 26 Dec 2011 18:42:33 +0000</pubDate>
		<dc:creator>Patrick Gant</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[behaviour]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[selling]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[disruption]]></category>
		<category><![CDATA[neuromarketing]]></category>

		<guid isPermaLink="false">http://thinkitcreative.com/?p=1748</guid>
		<description><![CDATA[Your brand establishes expectations that form the reasons why people choose to buy from you versus someone else. Those expectations aren't just things you promise and deliver on. Nor is it limited to what your brand looks like, or how it's packaged. 

Your brand defines how people feel about you. 
Related posts:<ol>
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<li><a href='http://thinkitcreative.com/blog/truth-sales/' rel='bookmark' title='The truth about sales'>The truth about sales</a></li>
<li><a href='http://thinkitcreative.com/blog/sales-skrocketing-five/' rel='bookmark' title='Five Ways to Send Your Sales Skyrocketing (#5)'>Five Ways to Send Your Sales Skyrocketing (#5)</a></li>
</ol>]]></description>
		<wfw:commentRss>http://thinkitcreative.com/blog/brand-disruption/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What a highway can teach you about how to make the most out of taglines</title>
		<link>http://thinkitcreative.com/blog/highway-teach-taglines/</link>
		<comments>http://thinkitcreative.com/blog/highway-teach-taglines/#comments</comments>
		<pubDate>Sun, 30 Oct 2011 22:21:15 +0000</pubDate>
		<dc:creator>Patrick Gant</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[selling]]></category>
		<category><![CDATA[writing]]></category>
		<category><![CDATA[research]]></category>
		<category><![CDATA[tagline]]></category>

		<guid isPermaLink="false">http://thinkitcreative.com/?p=1401</guid>
		<description><![CDATA[Photo:underpuppy Today, I want to talk to you about taglines and highways. It’s an unusual mix, but bear with me. A tagline can be a valuable tool in marketing. When used properly, it can neatly sum up the value of your product or service with a phrase or idea that is memorable for your audience. [...]
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<li><a href='http://thinkitcreative.com/blog/pricing-is-about-something-more-than-just-numbers/' rel='bookmark' title='Pricing is about more than just numbers'>Pricing is about more than just numbers</a></li>
<li><a href='http://thinkitcreative.com/blog/what-is-copywriting/' rel='bookmark' title='Q&amp;A: What is copywriting, anyway?'>Q&#038;A: What is copywriting, anyway?</a></li>
<li><a href='http://thinkitcreative.com/blog/hard-truth-audience-people-busy/' rel='bookmark' title='A hard truth about your audience today: people are busy'>A hard truth about your audience today: people are busy</a></li>
</ol>]]></description>
		<wfw:commentRss>http://thinkitcreative.com/blog/highway-teach-taglines/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Remembering Steve, a Switcher tells his story</title>
		<link>http://thinkitcreative.com/blog/remembering-steve/</link>
		<comments>http://thinkitcreative.com/blog/remembering-steve/#comments</comments>
		<pubDate>Thu, 06 Oct 2011 01:38:36 +0000</pubDate>
		<dc:creator>Patrick Gant</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[aside]]></category>
		<category><![CDATA[content marketing]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[thoughts]]></category>
		<category><![CDATA[writing]]></category>
		<category><![CDATA[apple]]></category>
		<category><![CDATA[apple switch ad]]></category>
		<category><![CDATA[patrick gant ad]]></category>
		<category><![CDATA[patrick gant apple]]></category>
		<category><![CDATA[switch ad]]></category>

		<guid isPermaLink="false">http://thinkitcreative.com/?p=1353</guid>
		<description><![CDATA[Remembering Steve, a Switcher tells his story
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</ol>]]></description>
		<wfw:commentRss>http://thinkitcreative.com/blog/remembering-steve/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Q&amp;A: What is copywriting, anyway?</title>
		<link>http://thinkitcreative.com/blog/what-is-copywriting/</link>
		<comments>http://thinkitcreative.com/blog/what-is-copywriting/#comments</comments>
		<pubDate>Wed, 01 Jun 2011 10:38:41 +0000</pubDate>
		<dc:creator>Patrick Gant</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[content marketing]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[writing]]></category>
		<category><![CDATA[copywriter]]></category>
		<category><![CDATA[definition]]></category>
		<category><![CDATA[selling]]></category>

		<guid isPermaLink="false">http://thinkitcreative.com/?p=1995</guid>
		<description><![CDATA[Q&#038;A: What is copywriting, anyway?
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<li><a href='http://thinkitcreative.com/blog/ways-hard-duplicate/' rel='bookmark' title='Be different in ways that are hard to duplicate'>Be different in ways that are hard to duplicate</a></li>
</ol>]]></description>
		<wfw:commentRss>http://thinkitcreative.com/blog/what-is-copywriting/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>About that Old Spice Guy</title>
		<link>http://thinkitcreative.com/blog/about-that-old-spice-guy/</link>
		<comments>http://thinkitcreative.com/blog/about-that-old-spice-guy/#comments</comments>
		<pubDate>Fri, 18 Jun 2010 23:54:22 +0000</pubDate>
		<dc:creator>Patrick Gant</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://thinkitcreative.com/?p=588</guid>
		<description><![CDATA[About that Old Spice Guy
No related posts.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Sticking with creative</title>
		<link>http://thinkitcreative.com/blog/sticking-with-creative/</link>
		<comments>http://thinkitcreative.com/blog/sticking-with-creative/#comments</comments>
		<pubDate>Fri, 16 Apr 2010 21:16:16 +0000</pubDate>
		<dc:creator>Patrick Gant</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[selling]]></category>
		<category><![CDATA[tips]]></category>
		<category><![CDATA[gifts]]></category>
		<category><![CDATA[stamps]]></category>

		<guid isPermaLink="false">http://thinkitcreative.com/?p=273</guid>
		<description><![CDATA[I love treating my clients well, and one of the ways I do that is by sending little gifts periodically just to say thanks. Gift baskets with coffee or chocolates are always popular, of course, but I also try to come up with products that—more than just being tasty—are useful and memorable. That has lead [...]
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<li><a href='http://thinkitcreative.com/blog/foot-door/' rel='bookmark' title='On getting your foot in the door'>On getting your foot in the door</a></li>
</ol>]]></description>
		<wfw:commentRss>http://thinkitcreative.com/blog/sticking-with-creative/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Pricing is about more than just numbers</title>
		<link>http://thinkitcreative.com/blog/pricing-is-about-something-more-than-just-numbers/</link>
		<comments>http://thinkitcreative.com/blog/pricing-is-about-something-more-than-just-numbers/#comments</comments>
		<pubDate>Sat, 10 Apr 2010 14:11:23 +0000</pubDate>
		<dc:creator>Patrick Gant</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[selling]]></category>
		<category><![CDATA[writing]]></category>
		<category><![CDATA[price]]></category>

		<guid isPermaLink="false">http://thinkitcreative.com/?p=244</guid>
		<description><![CDATA[As a copywriter who is deeply entrenched in marketing, I have a lot of discussions with clients about pricing strategies. Let&#8217;s face it, pricing is a delicate art. The last thing you want to do is let price drive decisions in the minds of customer on whether to buy your product or service. The key [...]
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</ol>]]></description>
		<wfw:commentRss>http://thinkitcreative.com/blog/pricing-is-about-something-more-than-just-numbers/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Why I don&#8217;t use Google AdSense</title>
		<link>http://thinkitcreative.com/blog/google-adsense/</link>
		<comments>http://thinkitcreative.com/blog/google-adsense/#comments</comments>
		<pubDate>Sun, 10 Jan 2010 14:14:24 +0000</pubDate>
		<dc:creator>Patrick Gant</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[content marketing]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[thoughts]]></category>

		<guid isPermaLink="false">http://thinkitcreative.com/?p=1223</guid>
		<description><![CDATA[Blog monetization is popular these days, and one of the biggest tools of that trade AdSense, which is ad serving application run by Google. I don&#8217;t use it. And I have no intention of doing so anytime soon. I don&#8217;t blog to make money. Yes, as a copywriter and speechwriter, I write a lot for [...]
No related posts.]]></description>
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