What you can learn from Budweiser’s Super Bowl 2012 ad

bud

My polite conversation on Twitter with one of Canada’s top journalists on the point of Budweiser’s Super Bowl 2012 ad led me to thinking about what we all can learn from this successful campaign.

Rethinking what it means to publish today

printing press letters

Started out writing a quick Q&A piece designed to answer the question: what is micropublishing and why should I care about it? The trouble began when I tried to define it much the way I did about seven years ago. I can’t entirely stand by that definition anymore. This article explains why.

A lesson about content, mass audience and failure

radio mic on the air

I’m in the middle of doing some in-depth research for an important project, and I find myself thinking a lot these days about the nearly lost legacy of Charles Herrold.

It’s okay if you have no idea who he was. I hadn’t a clue either until I started reading up on the early history of radio.

Charles Herrold was a radio pioneer. In his story is a lesson about content, mass audience and failure.

The habit of ideas and 10 more places I go for creative inspiration

image of idea cloud

Part of the habit of ideas is to feed your appetite for more of them. I’ve talked before about places for creative inspiration.

Today, I share 10 more. The list is varied, but what they all have in common is an unyielding devotion to showing up regularly with great writing and solid ideas.