Organizations of all sizes in both the private and public sectors are working harder than ever today to be more service focussed. That includes the messages they develop when communicating directly with customers and clients. It’s rooted in good intentions. But far too often, people fall short in delivering on what ought to be the [...]
What John Coltrane can teach you about building your audience
As a loyal reader of this blog, odds are good that you’re in the idea business. And that means your success hinges on finding and building an audience.
John Coltrane can help you with that.
What you can learn from Budweiser’s Super Bowl 2012 ad
My polite conversation on Twitter with one of Canada’s top journalists on the point of Budweiser’s Super Bowl 2012 ad led me to thinking about what we all can learn from this successful campaign.
There is just the work. Advice from a writer.
Who cares that you don’t have the right credentials?
Or that you break rules. Or that you break them because you didn’t know they were rules in the first place.
Or that you’re afraid.