<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>thinkit creative&#187; copywriting</title>
	<atom:link href="http://thinkitcreative.com/blog/category/copywriting/feed/" rel="self" type="application/rss+xml" />
	<link>http://thinkitcreative.com</link>
	<description>the power of writing that sells</description>
	<lastBuildDate>Tue, 22 May 2012 19:52:16 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=</generator>
		<item>
		<title>Be real: the importance of authenticity in what you say</title>
		<link>http://thinkitcreative.com/blog/be-real/</link>
		<comments>http://thinkitcreative.com/blog/be-real/#comments</comments>
		<pubDate>Sat, 28 Apr 2012 16:53:02 +0000</pubDate>
		<dc:creator>Patrick Gant</dc:creator>
				<category><![CDATA[behaviour]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[selling]]></category>
		<category><![CDATA[authenticity]]></category>
		<category><![CDATA[B2C]]></category>

		<guid isPermaLink="false">http://thinkitcreative.com/?p=2696</guid>
		<description><![CDATA[Organizations of all sizes in both the private and public sectors are working harder than ever today to be more service focussed. That includes the messages they develop when communicating directly with customers and clients. It&#8217;s rooted in good intentions. But far too often, people fall short in delivering on what ought to be the [...]
Related posts:<ol>
<li><a href='http://thinkitcreative.com/blog/hard-truth-audience-people-busy/' rel='bookmark' title='A hard truth about your audience today: people are busy'>A hard truth about your audience today: people are busy</a></li>
<li><a href='http://thinkitcreative.com/blog/truth-act-art-selling/' rel='bookmark' title='The truth about the act and art of selling'>The truth about the act and art of selling</a></li>
<li><a href='http://thinkitcreative.com/blog/learn-budweisers-super-bowl-2012-ad/' rel='bookmark' title='What you can learn from Budweiser’s Super Bowl 2012 ad'>What you can learn from Budweiser’s Super Bowl 2012 ad</a></li>
</ol>]]></description>
		<wfw:commentRss>http://thinkitcreative.com/blog/be-real/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What John Coltrane can teach you about building your audience</title>
		<link>http://thinkitcreative.com/blog/john-coltrane-teach-building-audience/</link>
		<comments>http://thinkitcreative.com/blog/john-coltrane-teach-building-audience/#comments</comments>
		<pubDate>Fri, 13 Apr 2012 02:05:24 +0000</pubDate>
		<dc:creator>Patrick Gant</dc:creator>
				<category><![CDATA[copywriting]]></category>
		<category><![CDATA[digital marketing]]></category>
		<category><![CDATA[inspiration]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[popular]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[selling]]></category>
		<category><![CDATA[tips]]></category>
		<category><![CDATA[writing]]></category>
		<category><![CDATA[building an audience]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[discipline]]></category>
		<category><![CDATA[music]]></category>

		<guid isPermaLink="false">http://thinkitcreative.com/?p=2559</guid>
		<description><![CDATA[As a loyal reader of this blog, odds are good that you’re in the idea business. And that means your success hinges on finding and building an audience. 

John Coltrane can help you with that. 
Related posts:<ol>
<li><a href='http://thinkitcreative.com/blog/hard-truth-audience-people-busy/' rel='bookmark' title='A hard truth about your audience today: people are busy'>A hard truth about your audience today: people are busy</a></li>
<li><a href='http://thinkitcreative.com/blog/highway-teach-taglines/' rel='bookmark' title='What a highway can teach you about how to make the most out of taglines'>What a highway can teach you about how to make the most out of taglines</a></li>
<li><a href='http://thinkitcreative.com/blog/content-mass-audience-and-failure/' rel='bookmark' title='A lesson about content, mass audience and failure'>A lesson about content, mass audience and failure</a></li>
</ol>]]></description>
		<wfw:commentRss>http://thinkitcreative.com/blog/john-coltrane-teach-building-audience/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What you can learn from Budweiser’s Super Bowl 2012 ad</title>
		<link>http://thinkitcreative.com/blog/learn-budweisers-super-bowl-2012-ad/</link>
		<comments>http://thinkitcreative.com/blog/learn-budweisers-super-bowl-2012-ad/#comments</comments>
		<pubDate>Fri, 03 Feb 2012 22:43:32 +0000</pubDate>
		<dc:creator>Patrick Gant</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[behaviour]]></category>
		<category><![CDATA[content marketing]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[popular]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[selling]]></category>
		<category><![CDATA[advertising as selling]]></category>
		<category><![CDATA[advertising that connects emotionally]]></category>
		<category><![CDATA[budweiser super bowl ad 2012]]></category>
		<category><![CDATA[hockey]]></category>
		<category><![CDATA[persuasion]]></category>
		<category><![CDATA[reason and emotion]]></category>
		<category><![CDATA[super bowl ads]]></category>
		<category><![CDATA[the power of persuasion]]></category>

		<guid isPermaLink="false">http://thinkitcreative.com/?p=2245</guid>
		<description><![CDATA[My polite conversation on Twitter with one of Canada's top journalists on the point of Budweiser's Super Bowl 2012 ad led me to thinking about what we all can learn from this successful campaign.
Related posts:<ol>
<li><a href='http://thinkitcreative.com/blog/people-buy-sell/' rel='bookmark' title='What people buy and what you sell: not the same'>What people buy and what you sell: not the same</a></li>
<li><a href='http://thinkitcreative.com/blog/people-learn-lot-faster/' rel='bookmark' title='People learn a lot more about you now, faster than ever'>People learn a lot more about you now, faster than ever</a></li>
<li><a href='http://thinkitcreative.com/blog/hard-truth-audience-people-busy/' rel='bookmark' title='A hard truth about your audience today: people are busy'>A hard truth about your audience today: people are busy</a></li>
</ol>]]></description>
		<wfw:commentRss>http://thinkitcreative.com/blog/learn-budweisers-super-bowl-2012-ad/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>There is just the work. Advice from a writer.</title>
		<link>http://thinkitcreative.com/blog/the-work-advice-from-a-writer/</link>
		<comments>http://thinkitcreative.com/blog/the-work-advice-from-a-writer/#comments</comments>
		<pubDate>Fri, 03 Feb 2012 05:00:09 +0000</pubDate>
		<dc:creator>Patrick Gant</dc:creator>
				<category><![CDATA[copywriting]]></category>
		<category><![CDATA[inspiration]]></category>
		<category><![CDATA[publishing]]></category>
		<category><![CDATA[writing]]></category>
		<category><![CDATA[advice for writers]]></category>
		<category><![CDATA[encouragement for writer]]></category>
		<category><![CDATA[work ethic for writers]]></category>
		<category><![CDATA[writing is for life]]></category>

		<guid isPermaLink="false">http://thinkitcreative.com/?p=2229</guid>
		<description><![CDATA[Who cares that you don't have the right credentials? 

Or that you break rules. Or that you break them because you didn't know they were rules in the first place.

Or that you're afraid.
Related posts:<ol>
<li><a href='http://thinkitcreative.com/blog/ipad-acquired/' rel='bookmark' title='iPad acquired'>iPad acquired</a></li>
<li><a href='http://thinkitcreative.com/blog/self-publishing-is-about-to-get-a-lot-more-lucrative/' rel='bookmark' title='Self-publishing is about to get a lot more lucrative'>Self-publishing is about to get a lot more lucrative</a></li>
<li><a href='http://thinkitcreative.com/blog/writing-advice-stuck/' rel='bookmark' title='Writing advice: what to do when you&#8217;re stuck'>Writing advice: what to do when you&#8217;re stuck</a></li>
</ol>]]></description>
		<wfw:commentRss>http://thinkitcreative.com/blog/the-work-advice-from-a-writer/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Rethinking what it means to publish today</title>
		<link>http://thinkitcreative.com/blog/rethinking-what-it-means-to-publish-today/</link>
		<comments>http://thinkitcreative.com/blog/rethinking-what-it-means-to-publish-today/#comments</comments>
		<pubDate>Wed, 01 Feb 2012 02:16:41 +0000</pubDate>
		<dc:creator>Patrick Gant</dc:creator>
				<category><![CDATA[content marketing]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[digital marketing]]></category>
		<category><![CDATA[ebook publishing]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[content and ebooks]]></category>
		<category><![CDATA[micropublishing]]></category>
		<category><![CDATA[printing]]></category>
		<category><![CDATA[publishing]]></category>
		<category><![CDATA[transitioning from paper to ebook publishing]]></category>

		<guid isPermaLink="false">http://thinkitcreative.com/?p=2203</guid>
		<description><![CDATA[Started out writing a quick Q&#038;A piece designed to answer the question: what is micropublishing and why should I care about it? The trouble began when I tried to define it much the way I did about seven years ago. I can’t entirely stand by that definition anymore. This article explains why.
Related posts:<ol>
<li><a href='http://thinkitcreative.com/blog/hard-truth-audience-people-busy/' rel='bookmark' title='A hard truth about your audience today: people are busy'>A hard truth about your audience today: people are busy</a></li>
<li><a href='http://thinkitcreative.com/blog/rethinking-professional-speakers-onesheet/' rel='bookmark' title='Rethinking the professional speaker&#8217;s one-sheet'>Rethinking the professional speaker&#8217;s one-sheet</a></li>
<li><a href='http://thinkitcreative.com/blog/latest-mindblowing-fact-ebooks/' rel='bookmark' title='Latest mind-blowing fact about ebooks'>Latest mind-blowing fact about ebooks</a></li>
</ol>]]></description>
		<wfw:commentRss>http://thinkitcreative.com/blog/rethinking-what-it-means-to-publish-today/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>A lesson about content, mass audience and failure</title>
		<link>http://thinkitcreative.com/blog/content-mass-audience-and-failure/</link>
		<comments>http://thinkitcreative.com/blog/content-mass-audience-and-failure/#comments</comments>
		<pubDate>Wed, 25 Jan 2012 09:55:19 +0000</pubDate>
		<dc:creator>Patrick Gant</dc:creator>
				<category><![CDATA[content marketing]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[digital marketing]]></category>
		<category><![CDATA[inspiration]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[popular]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[selling]]></category>
		<category><![CDATA[writing]]></category>
		<category><![CDATA[audience]]></category>
		<category><![CDATA[audience expectation]]></category>
		<category><![CDATA[broadcasting]]></category>
		<category><![CDATA[charles herrold]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[content creation]]></category>
		<category><![CDATA[content strategy]]></category>
		<category><![CDATA[creating great content for audiences]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[history of broadcasting]]></category>
		<category><![CDATA[invention]]></category>
		<category><![CDATA[marketing your message]]></category>
		<category><![CDATA[narrowcasting]]></category>
		<category><![CDATA[radio]]></category>

		<guid isPermaLink="false">http://thinkitcreative.com/?p=2079</guid>
		<description><![CDATA[I’m in the middle of doing some in-depth research for an important project, and I find myself thinking a lot these days about the nearly lost legacy of Charles Herrold.

It’s okay if you have no idea who he was. I hadn’t a clue either until I started reading up on the early history of radio.

Charles Herrold was a radio pioneer. In his story is a lesson about content, mass audience and failure.
Related posts:<ol>
<li><a href='http://thinkitcreative.com/blog/learned-10-years-running-business/' rel='bookmark' title='What I have learned in my first 10 years running a successful business'>What I have learned in my first 10 years running a successful business</a></li>
<li><a href='http://thinkitcreative.com/blog/hard-truth-audience-people-busy/' rel='bookmark' title='A hard truth about your audience today: people are busy'>A hard truth about your audience today: people are busy</a></li>
<li><a href='http://thinkitcreative.com/blog/habit-ideas-10-places-creative-inspiration/' rel='bookmark' title='The habit of ideas and 10 more places I go for creative inspiration'>The habit of ideas and 10 more places I go for creative inspiration</a></li>
</ol>]]></description>
		<wfw:commentRss>http://thinkitcreative.com/blog/content-mass-audience-and-failure/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Writing advice: what to do when you&#8217;re stuck</title>
		<link>http://thinkitcreative.com/blog/writing-advice-stuck/</link>
		<comments>http://thinkitcreative.com/blog/writing-advice-stuck/#comments</comments>
		<pubDate>Tue, 24 Jan 2012 21:02:59 +0000</pubDate>
		<dc:creator>Patrick Gant</dc:creator>
				<category><![CDATA[behaviour]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[inspiration]]></category>
		<category><![CDATA[publishing]]></category>
		<category><![CDATA[speechwriting]]></category>
		<category><![CDATA[thoughts]]></category>
		<category><![CDATA[tips]]></category>
		<category><![CDATA[workflow]]></category>
		<category><![CDATA[advice on writing]]></category>
		<category><![CDATA[being creative]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[finding ideas]]></category>
		<category><![CDATA[ideas]]></category>
		<category><![CDATA[thinking creatively]]></category>
		<category><![CDATA[tips on writing]]></category>

		<guid isPermaLink="false">http://thinkitcreative.com/?p=2075</guid>
		<description><![CDATA[Anyone can be a writer, it’s true. But sometimes---whether you’re writing an article, webcopy, a direct marketing piece or a book---you’re going to get stuck and it can seem as if no amount of rewriting is going to fix your copy.

Don’t wait for that sinking feeling to set in.

Here’s the first thing you must do.
Related posts:<ol>
<li><a href='http://thinkitcreative.com/blog/on-writing-well_leonard/' rel='bookmark' title='Elmore Leonard on writing well'>Elmore Leonard on writing well</a></li>
<li><a href='http://thinkitcreative.com/blog/great-writing-never-goes-out-of-style/' rel='bookmark' title='Great writing never goes out of style'>Great writing never goes out of style</a></li>
<li><a href='http://thinkitcreative.com/blog/patently-troubling/' rel='bookmark' title='Patently troubling'>Patently troubling</a></li>
</ol>]]></description>
		<wfw:commentRss>http://thinkitcreative.com/blog/writing-advice-stuck/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Patently troubling</title>
		<link>http://thinkitcreative.com/blog/patently-troubling/</link>
		<comments>http://thinkitcreative.com/blog/patently-troubling/#comments</comments>
		<pubDate>Thu, 05 Jan 2012 20:05:40 +0000</pubDate>
		<dc:creator>Patrick Gant</dc:creator>
				<category><![CDATA[content marketing]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[thoughts]]></category>
		<category><![CDATA[copyright]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[ideas]]></category>
		<category><![CDATA[infographic]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[intellectual property]]></category>
		<category><![CDATA[IP]]></category>
		<category><![CDATA[IP and writing]]></category>
		<category><![CDATA[patent law]]></category>

		<guid isPermaLink="false">http://thinkitcreative.com/?p=1806</guid>
		<description><![CDATA[Commentary on a new infographic regarding patent law today. The problem in a nutshell: patents are a 19th century solution to 21st century problems. 
No related posts.]]></description>
		<wfw:commentRss>http://thinkitcreative.com/blog/patently-troubling/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What your business card absolutely must do</title>
		<link>http://thinkitcreative.com/blog/business-card-advice/</link>
		<comments>http://thinkitcreative.com/blog/business-card-advice/#comments</comments>
		<pubDate>Fri, 23 Dec 2011 10:16:43 +0000</pubDate>
		<dc:creator>Patrick Gant</dc:creator>
				<category><![CDATA[content marketing]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[selling]]></category>
		<category><![CDATA[tips]]></category>
		<category><![CDATA[advice on business cards]]></category>
		<category><![CDATA[smart business cards]]></category>
		<category><![CDATA[the best kinds of business cards]]></category>
		<category><![CDATA[the future of business cards]]></category>
		<category><![CDATA[using business cards effectively]]></category>

		<guid isPermaLink="false">http://thinkitcreative.com/?p=1681</guid>
		<description><![CDATA[The information that a business card contains and how it is presented instantly defines the way your audience perceives you, along with what you have to say and what you are selling. When you design a business card with your customer in mind, you're creating a powerful suggestion about how you work and of how you can help people. 

Taking the time to ensure your business card delivers a great experience isn't all that hard to do. Let me share with you what I've learned… 
Related posts:<ol>
<li><a href='http://thinkitcreative.com/blog/pricing-is-about-something-more-than-just-numbers/' rel='bookmark' title='Pricing is about more than just numbers'>Pricing is about more than just numbers</a></li>
<li><a href='http://thinkitcreative.com/blog/business-apps-for-the-ipad-a-writer_s-take/' rel='bookmark' title='Business apps for iPad: a writer’s take'>Business apps for iPad: a writer’s take</a></li>
<li><a href='http://thinkitcreative.com/blog/learned-10-years-running-business/' rel='bookmark' title='What I have learned in my first 10 years running a successful business'>What I have learned in my first 10 years running a successful business</a></li>
</ol>]]></description>
		<wfw:commentRss>http://thinkitcreative.com/blog/business-card-advice/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Q&amp;A What is SEO copywriting and why does it matter?</title>
		<link>http://thinkitcreative.com/blog/qa-seo-copywriting-matter/</link>
		<comments>http://thinkitcreative.com/blog/qa-seo-copywriting-matter/#comments</comments>
		<pubDate>Sat, 03 Dec 2011 14:07:30 +0000</pubDate>
		<dc:creator>Patrick Gant</dc:creator>
				<category><![CDATA[content marketing]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[digital marketing]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[metrics]]></category>
		<category><![CDATA[SEO copywriting]]></category>
		<category><![CDATA[finding an audience]]></category>
		<category><![CDATA[organic keyword research]]></category>
		<category><![CDATA[Q&A]]></category>
		<category><![CDATA[writing for the web]]></category>

		<guid isPermaLink="false">http://thinkitcreative.com/?p=2494</guid>
		<description><![CDATA[An overview of SEO writing and copywriting, plus how the combined skill, SEO copywriting, is a powerful tool that helps you establish, maintain and grow your audience online.
Related posts:<ol>
<li><a href='http://thinkitcreative.com/blog/what-is-copywriting/' rel='bookmark' title='Q&amp;A: What is copywriting, anyway?'>Q&#038;A: What is copywriting, anyway?</a></li>
<li><a href='http://thinkitcreative.com/blog/hard-truth-audience-people-busy/' rel='bookmark' title='A hard truth about your audience today: people are busy'>A hard truth about your audience today: people are busy</a></li>
<li><a href='http://thinkitcreative.com/blog/post/' rel='bookmark' title='You are what you post'>You are what you post</a></li>
</ol>]]></description>
		<wfw:commentRss>http://thinkitcreative.com/blog/qa-seo-copywriting-matter/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>

