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	<title>thinkit creative &#187; copywriting</title>
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	<link>http://thinkitcreative.com</link>
	<description>the power of writing that sells</description>
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		<title>What you can learn from Budweiser’s Super Bowl 2012 ad</title>
		<link>http://thinkitcreative.com/blog/learn-budweisers-super-bowl-2012-ad/</link>
		<comments>http://thinkitcreative.com/blog/learn-budweisers-super-bowl-2012-ad/#comments</comments>
		<pubDate>Fri, 03 Feb 2012 22:43:32 +0000</pubDate>
		<dc:creator>Patrick Gant</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[behaviour]]></category>
		<category><![CDATA[content marketing]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[popular]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[selling]]></category>
		<category><![CDATA[advertising as selling]]></category>
		<category><![CDATA[advertising that connects emotionally]]></category>
		<category><![CDATA[budweiser super bowl ad 2012]]></category>
		<category><![CDATA[hockey]]></category>
		<category><![CDATA[persuasion]]></category>
		<category><![CDATA[reason and emotion]]></category>
		<category><![CDATA[super bowl ads]]></category>
		<category><![CDATA[the power of persuasion]]></category>

		<guid isPermaLink="false">http://thinkitcreative.com/?p=2245</guid>
		<description><![CDATA[My polite conversation on Twitter with one of Canada's top journalists on the point of Budweiser's Super Bowl 2012 ad led me to thinking about what we all can learn from this successful campaign.
Related posts:<ol>
<li><a href='http://thinkitcreative.com/blog/people-learn-lot-faster/' rel='bookmark' title='People learn a lot more about you now, faster than ever'>People learn a lot more about you now, faster than ever</a> <small>Speaking at Carleton University recently, I noticed how many people...</small></li>
<li><a href='http://thinkitcreative.com/blog/hard-truth-audience-people-busy/' rel='bookmark' title='A hard truth about your audience today: people are busy'>A hard truth about your audience today: people are busy</a> <small>Among the rules we have here at thinkit creative for...</small></li>
<li><a href='http://thinkitcreative.com/blog/truth-act-art-selling/' rel='bookmark' title='The truth about the act and art of selling'>The truth about the act and art of selling</a> <small>The truth about selling is that it is something we...</small></li>
</ol>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>There is just the work. Advice from a writer.</title>
		<link>http://thinkitcreative.com/blog/the-work-advice-from-a-writer/</link>
		<comments>http://thinkitcreative.com/blog/the-work-advice-from-a-writer/#comments</comments>
		<pubDate>Fri, 03 Feb 2012 05:00:09 +0000</pubDate>
		<dc:creator>Patrick Gant</dc:creator>
				<category><![CDATA[copywriting]]></category>
		<category><![CDATA[inspiration]]></category>
		<category><![CDATA[publishing]]></category>
		<category><![CDATA[thoughts]]></category>
		<category><![CDATA[writing]]></category>
		<category><![CDATA[advice for writers]]></category>
		<category><![CDATA[encouragement for writer]]></category>
		<category><![CDATA[work ethic for writers]]></category>
		<category><![CDATA[writing is for life]]></category>

		<guid isPermaLink="false">http://thinkitcreative.com/?p=2229</guid>
		<description><![CDATA[Who cares that you don't have the right credentials? 

Or that you break rules. Or that you break them because you didn't know they were rules in the first place.

Or that you're afraid.
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<li><a href='http://thinkitcreative.com/blog/what-rush-2112-album-can-teach-you-about-creativity-2/' rel='bookmark' title='What Rush&#8217;s 2112 album can teach you about creativity'>What Rush&#8217;s 2112 album can teach you about creativity</a> <small>I can already hear the groans from some readers. “Rush?...</small></li>
<li><a href='http://thinkitcreative.com/blog/writing-advice-stuck/' rel='bookmark' title='Writing advice: what to do when you&#8217;re stuck'>Writing advice: what to do when you&#8217;re stuck</a> <small>Anyone can be a writer, it’s true. But sometimes---whether you’re...</small></li>
</ol>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Rethinking what it means to publish today</title>
		<link>http://thinkitcreative.com/blog/rethinking-what-it-means-to-publish-today/</link>
		<comments>http://thinkitcreative.com/blog/rethinking-what-it-means-to-publish-today/#comments</comments>
		<pubDate>Wed, 01 Feb 2012 02:16:41 +0000</pubDate>
		<dc:creator>Patrick Gant</dc:creator>
				<category><![CDATA[content marketing]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[digital marketing]]></category>
		<category><![CDATA[ebook publishing]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[publishing]]></category>
		<category><![CDATA[thoughts]]></category>
		<category><![CDATA[content and ebooks]]></category>
		<category><![CDATA[micropublishing]]></category>
		<category><![CDATA[printing]]></category>
		<category><![CDATA[transitioning from paper to ebook publishing]]></category>

		<guid isPermaLink="false">http://thinkitcreative.com/?p=2203</guid>
		<description><![CDATA[Started out writing a quick Q&#038;A piece designed to answer the question: what is micropublishing and why should I care about it? The trouble began when I tried to define it much the way I did about seven years ago. I can’t entirely stand by that definition anymore. This article explains why.
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<li><a href='http://thinkitcreative.com/blog/hard-truth-audience-people-busy/' rel='bookmark' title='A hard truth about your audience today: people are busy'>A hard truth about your audience today: people are busy</a> <small>Among the rules we have here at thinkit creative for...</small></li>
<li><a href='http://thinkitcreative.com/blog/latest-mindblowing-fact-ebooks/' rel='bookmark' title='Latest mind-blowing fact about ebooks'>Latest mind-blowing fact about ebooks</a> <small>This just in, courtesy of Seth Godin: The number of...</small></li>
<li><a href='http://thinkitcreative.com/blog/important-choices-write-book/' rel='bookmark' title='Important choices you need to make if you want to write a book'>Important choices you need to make if you want to write a book</a> <small>As a business professional, a published book can be one...</small></li>
</ol>]]></description>
		<wfw:commentRss>http://thinkitcreative.com/blog/rethinking-what-it-means-to-publish-today/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
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		<title>A lesson about content, mass audience and failure</title>
		<link>http://thinkitcreative.com/blog/content-mass-audience-and-failure/</link>
		<comments>http://thinkitcreative.com/blog/content-mass-audience-and-failure/#comments</comments>
		<pubDate>Wed, 25 Jan 2012 09:55:19 +0000</pubDate>
		<dc:creator>Patrick Gant</dc:creator>
				<category><![CDATA[content marketing]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[digital marketing]]></category>
		<category><![CDATA[inspiration]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[selling]]></category>
		<category><![CDATA[writing]]></category>
		<category><![CDATA[audience]]></category>
		<category><![CDATA[audience expectation]]></category>
		<category><![CDATA[broadcasting]]></category>
		<category><![CDATA[charles herrold]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[content creation]]></category>
		<category><![CDATA[content strategy]]></category>
		<category><![CDATA[creating great content for audiences]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[history of broadcasting]]></category>
		<category><![CDATA[invention]]></category>
		<category><![CDATA[marketing your message]]></category>
		<category><![CDATA[narrowcasting]]></category>
		<category><![CDATA[radio]]></category>

		<guid isPermaLink="false">http://thinkitcreative.com/?p=2079</guid>
		<description><![CDATA[I’m in the middle of doing some in-depth research for an important project, and I find myself thinking a lot these days about the nearly lost legacy of Charles Herrold.

It’s okay if you have no idea who he was. I hadn’t a clue either until I started reading up on the early history of radio.

Charles Herrold was a radio pioneer. In his story is a lesson about content, mass audience and failure.
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</ol>]]></description>
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		</item>
		<item>
		<title>Writing advice: what to do when you&#8217;re stuck</title>
		<link>http://thinkitcreative.com/blog/writing-advice-stuck/</link>
		<comments>http://thinkitcreative.com/blog/writing-advice-stuck/#comments</comments>
		<pubDate>Tue, 24 Jan 2012 21:02:59 +0000</pubDate>
		<dc:creator>Patrick Gant</dc:creator>
				<category><![CDATA[behaviour]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[inspiration]]></category>
		<category><![CDATA[publishing]]></category>
		<category><![CDATA[speechwriting]]></category>
		<category><![CDATA[thoughts]]></category>
		<category><![CDATA[tips]]></category>
		<category><![CDATA[workflow]]></category>
		<category><![CDATA[advice on writing]]></category>
		<category><![CDATA[being creative]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[finding ideas]]></category>
		<category><![CDATA[ideas]]></category>
		<category><![CDATA[thinking creatively]]></category>
		<category><![CDATA[tips on writing]]></category>

		<guid isPermaLink="false">http://thinkitcreative.com/?p=2075</guid>
		<description><![CDATA[Anyone can be a writer, it’s true. But sometimes---whether you’re writing an article, webcopy, a direct marketing piece or a book---you’re going to get stuck and it can seem as if no amount of rewriting is going to fix your copy.

Don’t wait for that sinking feeling to set in.

Here’s the first thing you must do.
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<li><a href='http://thinkitcreative.com/blog/what-rush-2112-album-can-teach-you-about-creativity-2/' rel='bookmark' title='What Rush&#8217;s 2112 album can teach you about creativity'>What Rush&#8217;s 2112 album can teach you about creativity</a> <small>I can already hear the groans from some readers. “Rush?...</small></li>
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</ol>]]></description>
		<wfw:commentRss>http://thinkitcreative.com/blog/writing-advice-stuck/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Patently troubling</title>
		<link>http://thinkitcreative.com/blog/patently-troubling/</link>
		<comments>http://thinkitcreative.com/blog/patently-troubling/#comments</comments>
		<pubDate>Thu, 05 Jan 2012 20:05:40 +0000</pubDate>
		<dc:creator>Patrick Gant</dc:creator>
				<category><![CDATA[content marketing]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[thoughts]]></category>
		<category><![CDATA[copyright]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[ideas]]></category>
		<category><![CDATA[infographic]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[intellectual property]]></category>
		<category><![CDATA[IP]]></category>
		<category><![CDATA[IP and writing]]></category>
		<category><![CDATA[patent law]]></category>

		<guid isPermaLink="false">http://thinkitcreative.com/?p=1806</guid>
		<description><![CDATA[Commentary on a new infographic regarding patent law today. The problem in a nutshell: patents are a 19th century solution to 21st century problems. 
No related posts.]]></description>
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		</item>
		<item>
		<title>What your business card absolutely must do</title>
		<link>http://thinkitcreative.com/blog/business-card-advice/</link>
		<comments>http://thinkitcreative.com/blog/business-card-advice/#comments</comments>
		<pubDate>Fri, 23 Dec 2011 10:16:43 +0000</pubDate>
		<dc:creator>Patrick Gant</dc:creator>
				<category><![CDATA[content marketing]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[selling]]></category>
		<category><![CDATA[tips]]></category>
		<category><![CDATA[advice on business cards]]></category>
		<category><![CDATA[smart business cards]]></category>
		<category><![CDATA[the best kinds of business cards]]></category>
		<category><![CDATA[the future of business cards]]></category>
		<category><![CDATA[using business cards effectively]]></category>

		<guid isPermaLink="false">http://thinkitcreative.com/?p=1681</guid>
		<description><![CDATA[The information that a business card contains and how it is presented instantly defines the way your audience perceives you, along with what you have to say and what you are selling. When you design a business card with your customer in mind, you're creating a powerful suggestion about how you work and of how you can help people. 

Taking the time to ensure your business card delivers a great experience isn't all that hard to do. Let me share with you what I've learned… 
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<li><a href='http://thinkitcreative.com/blog/business-apps-for-the-ipad-a-writer_s-take/' rel='bookmark' title='Business apps for iPad: a writer’s take'>Business apps for iPad: a writer’s take</a> <small>At the consumer level, it doesn’t take very long for...</small></li>
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</ol>]]></description>
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		</item>
		<item>
		<title>You are what you post</title>
		<link>http://thinkitcreative.com/blog/post/</link>
		<comments>http://thinkitcreative.com/blog/post/#comments</comments>
		<pubDate>Wed, 16 Nov 2011 23:13:00 +0000</pubDate>
		<dc:creator>Patrick Gant</dc:creator>
				<category><![CDATA[content marketing]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[SEO copywriting]]></category>
		<category><![CDATA[writing]]></category>
		<category><![CDATA[content strategy]]></category>
		<category><![CDATA[online reputation]]></category>
		<category><![CDATA[word of mouth marketing]]></category>

		<guid isPermaLink="false">http://thinkitcreative.com/?p=1429</guid>
		<description><![CDATA[Today, what you have to say, what you write about and how you say things is all a direct reflection of how people see you. That includes your clients and prospects. 
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</ol>]]></description>
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		<item>
		<title>What a highway can teach you about how to make the most out of taglines</title>
		<link>http://thinkitcreative.com/blog/highway-teach-taglines/</link>
		<comments>http://thinkitcreative.com/blog/highway-teach-taglines/#comments</comments>
		<pubDate>Sun, 30 Oct 2011 22:21:15 +0000</pubDate>
		<dc:creator>Patrick Gant</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[selling]]></category>
		<category><![CDATA[writing]]></category>
		<category><![CDATA[research]]></category>
		<category><![CDATA[tagline]]></category>

		<guid isPermaLink="false">http://thinkitcreative.com/?p=1401</guid>
		<description><![CDATA[Photo:underpuppy Today, I want to talk to you about taglines and highways. It’s an unusual mix, but bear with me. A tagline can be a valuable tool in marketing. When used properly, it can neatly sum up the value of your product or service with a phrase or idea that is memorable for your audience. [...]
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</ol>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Remembering Steve, a Switcher tells his story</title>
		<link>http://thinkitcreative.com/blog/remembering-steve/</link>
		<comments>http://thinkitcreative.com/blog/remembering-steve/#comments</comments>
		<pubDate>Thu, 06 Oct 2011 01:38:36 +0000</pubDate>
		<dc:creator>Patrick Gant</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[aside]]></category>
		<category><![CDATA[content marketing]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[thoughts]]></category>
		<category><![CDATA[writing]]></category>
		<category><![CDATA[apple]]></category>
		<category><![CDATA[apple switch ad]]></category>
		<category><![CDATA[patrick gant ad]]></category>
		<category><![CDATA[patrick gant apple]]></category>
		<category><![CDATA[switch ad]]></category>

		<guid isPermaLink="false">http://thinkitcreative.com/?p=1353</guid>
		<description><![CDATA[With this sad news today, let me share with you something personal. I was one of the people who appeared in the original batch of Apple “Switch” ads, back in 2002. They ran for a little while on TV and elsewhere (a decade later and surprisingly it&#8217;s still not hard to find the entire series [...]
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<li><a href='http://thinkitcreative.com/blog/people-learn-lot-faster/' rel='bookmark' title='People learn a lot more about you now, faster than ever'>People learn a lot more about you now, faster than ever</a> <small>Speaking at Carleton University recently, I noticed how many people...</small></li>
</ol>]]></description>
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