the power of writing that sells
Started out writing a quick Q&A piece designed to answer the question: what is micropublishing and why should I care about it? The trouble began when I tried to define it much the way I did about seven years ago. I can’t entirely stand by that definition anymore. This article explains why.
I’m in the middle of doing some in-depth research for an important project, and I find myself thinking a lot these days about the nearly lost legacy of Charles Herrold.
It’s okay if you have no idea who he was. I hadn’t a clue either until I started reading up on the early history of radio.
Charles Herrold was a radio pioneer. In his story is a lesson about content, mass audience and failure.
Anyone can be a writer, it’s true. But sometimes—whether you’re writing an article, webcopy, a direct marketing piece or a book—you’re going to get stuck and it can seem as if no amount of rewriting is going to fix your copy.
Don’t wait for that sinking feeling to set in.
Here’s the first thing you must do.