What John Coltrane can teach you about building your audience

John Coltrane

As a loyal reader of this blog, odds are good that you’re in the idea business. And that means your success hinges on finding and building an audience.

John Coltrane can help you with that.

There is just the work. Advice from a writer.

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Who cares that you don’t have the right credentials?

Or that you break rules. Or that you break them because you didn’t know they were rules in the first place.

Or that you’re afraid.

A lesson about content, mass audience and failure

radio mic on the air

I’m in the middle of doing some in-depth research for an important project, and I find myself thinking a lot these days about the nearly lost legacy of Charles Herrold.

It’s okay if you have no idea who he was. I hadn’t a clue either until I started reading up on the early history of radio.

Charles Herrold was a radio pioneer. In his story is a lesson about content, mass audience and failure.

Writing advice: what to do when you’re stuck

Anyone can be a writer, it’s true. But sometimes—whether you’re writing an article, webcopy, a direct marketing piece or a book—you’re going to get stuck and it can seem as if no amount of rewriting is going to fix your copy.

Don’t wait for that sinking feeling to set in.

Here’s the first thing you must do.