Organizations of all sizes in both the private and public sectors are working harder than ever today to be more service focussed. That includes the messages they develop when communicating directly with customers and clients. It’s rooted in good intentions. But far too often, people fall short in delivering on what ought to be the [...]
What John Coltrane can teach you about building your audience
As a loyal reader of this blog, odds are good that you’re in the idea business. And that means your success hinges on finding and building an audience.
John Coltrane can help you with that.
What you can learn from Budweiser’s Super Bowl 2012 ad
My polite conversation on Twitter with one of Canada’s top journalists on the point of Budweiser’s Super Bowl 2012 ad led me to thinking about what we all can learn from this successful campaign.
Rethinking what it means to publish today
Started out writing a quick Q&A piece designed to answer the question: what is micropublishing and why should I care about it? The trouble began when I tried to define it much the way I did about seven years ago. I can’t entirely stand by that definition anymore. This article explains why.