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	<title>thinkit creative &#187; marketing</title>
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	<link>http://thinkitcreative.com</link>
	<description>the power of writing that sells</description>
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		<title>What you can learn from Budweiser’s Super Bowl 2012 ad</title>
		<link>http://thinkitcreative.com/blog/learn-budweisers-super-bowl-2012-ad/</link>
		<comments>http://thinkitcreative.com/blog/learn-budweisers-super-bowl-2012-ad/#comments</comments>
		<pubDate>Fri, 03 Feb 2012 22:43:32 +0000</pubDate>
		<dc:creator>Patrick Gant</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[behaviour]]></category>
		<category><![CDATA[content marketing]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[popular]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[selling]]></category>
		<category><![CDATA[advertising as selling]]></category>
		<category><![CDATA[advertising that connects emotionally]]></category>
		<category><![CDATA[budweiser super bowl ad 2012]]></category>
		<category><![CDATA[hockey]]></category>
		<category><![CDATA[persuasion]]></category>
		<category><![CDATA[reason and emotion]]></category>
		<category><![CDATA[super bowl ads]]></category>
		<category><![CDATA[the power of persuasion]]></category>

		<guid isPermaLink="false">http://thinkitcreative.com/?p=2245</guid>
		<description><![CDATA[My polite conversation on Twitter with one of Canada's top journalists on the point of Budweiser's Super Bowl 2012 ad led me to thinking about what we all can learn from this successful campaign.
Related posts:<ol>
<li><a href='http://thinkitcreative.com/blog/people-learn-lot-faster/' rel='bookmark' title='People learn a lot more about you now, faster than ever'>People learn a lot more about you now, faster than ever</a> <small>Speaking at Carleton University recently, I noticed how many people...</small></li>
<li><a href='http://thinkitcreative.com/blog/hard-truth-audience-people-busy/' rel='bookmark' title='A hard truth about your audience today: people are busy'>A hard truth about your audience today: people are busy</a> <small>Among the rules we have here at thinkit creative for...</small></li>
<li><a href='http://thinkitcreative.com/blog/truth-act-art-selling/' rel='bookmark' title='The truth about the act and art of selling'>The truth about the act and art of selling</a> <small>The truth about selling is that it is something we...</small></li>
</ol>]]></description>
		<wfw:commentRss>http://thinkitcreative.com/blog/learn-budweisers-super-bowl-2012-ad/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Rethinking what it means to publish today</title>
		<link>http://thinkitcreative.com/blog/rethinking-what-it-means-to-publish-today/</link>
		<comments>http://thinkitcreative.com/blog/rethinking-what-it-means-to-publish-today/#comments</comments>
		<pubDate>Wed, 01 Feb 2012 02:16:41 +0000</pubDate>
		<dc:creator>Patrick Gant</dc:creator>
				<category><![CDATA[content marketing]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[digital marketing]]></category>
		<category><![CDATA[ebook publishing]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[publishing]]></category>
		<category><![CDATA[thoughts]]></category>
		<category><![CDATA[content and ebooks]]></category>
		<category><![CDATA[micropublishing]]></category>
		<category><![CDATA[printing]]></category>
		<category><![CDATA[transitioning from paper to ebook publishing]]></category>

		<guid isPermaLink="false">http://thinkitcreative.com/?p=2203</guid>
		<description><![CDATA[Started out writing a quick Q&#038;A piece designed to answer the question: what is micropublishing and why should I care about it? The trouble began when I tried to define it much the way I did about seven years ago. I can’t entirely stand by that definition anymore. This article explains why.
Related posts:<ol>
<li><a href='http://thinkitcreative.com/blog/hard-truth-audience-people-busy/' rel='bookmark' title='A hard truth about your audience today: people are busy'>A hard truth about your audience today: people are busy</a> <small>Among the rules we have here at thinkit creative for...</small></li>
<li><a href='http://thinkitcreative.com/blog/latest-mindblowing-fact-ebooks/' rel='bookmark' title='Latest mind-blowing fact about ebooks'>Latest mind-blowing fact about ebooks</a> <small>This just in, courtesy of Seth Godin: The number of...</small></li>
<li><a href='http://thinkitcreative.com/blog/important-choices-write-book/' rel='bookmark' title='Important choices you need to make if you want to write a book'>Important choices you need to make if you want to write a book</a> <small>As a business professional, a published book can be one...</small></li>
</ol>]]></description>
		<wfw:commentRss>http://thinkitcreative.com/blog/rethinking-what-it-means-to-publish-today/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>A lesson about content, mass audience and failure</title>
		<link>http://thinkitcreative.com/blog/content-mass-audience-and-failure/</link>
		<comments>http://thinkitcreative.com/blog/content-mass-audience-and-failure/#comments</comments>
		<pubDate>Wed, 25 Jan 2012 09:55:19 +0000</pubDate>
		<dc:creator>Patrick Gant</dc:creator>
				<category><![CDATA[content marketing]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[digital marketing]]></category>
		<category><![CDATA[inspiration]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[selling]]></category>
		<category><![CDATA[writing]]></category>
		<category><![CDATA[audience]]></category>
		<category><![CDATA[audience expectation]]></category>
		<category><![CDATA[broadcasting]]></category>
		<category><![CDATA[charles herrold]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[content creation]]></category>
		<category><![CDATA[content strategy]]></category>
		<category><![CDATA[creating great content for audiences]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[history of broadcasting]]></category>
		<category><![CDATA[invention]]></category>
		<category><![CDATA[marketing your message]]></category>
		<category><![CDATA[narrowcasting]]></category>
		<category><![CDATA[radio]]></category>

		<guid isPermaLink="false">http://thinkitcreative.com/?p=2079</guid>
		<description><![CDATA[I’m in the middle of doing some in-depth research for an important project, and I find myself thinking a lot these days about the nearly lost legacy of Charles Herrold.

It’s okay if you have no idea who he was. I hadn’t a clue either until I started reading up on the early history of radio.

Charles Herrold was a radio pioneer. In his story is a lesson about content, mass audience and failure.
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<li><a href='http://thinkitcreative.com/blog/what-rush-2112-album-can-teach-you-about-creativity-2/' rel='bookmark' title='What Rush&#8217;s 2112 album can teach you about creativity'>What Rush&#8217;s 2112 album can teach you about creativity</a> <small>I can already hear the groans from some readers. “Rush?...</small></li>
<li><a href='http://thinkitcreative.com/blog/hard-truth-audience-people-busy/' rel='bookmark' title='A hard truth about your audience today: people are busy'>A hard truth about your audience today: people are busy</a> <small>Among the rules we have here at thinkit creative for...</small></li>
<li><a href='http://thinkitcreative.com/blog/habit-ideas-10-places-creative-inspiration/' rel='bookmark' title='The habit of ideas and 10 more places I go for creative inspiration'>The habit of ideas and 10 more places I go for creative inspiration</a> <small>Part of the habit of ideas is to feed your...</small></li>
</ol>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The habit of ideas and 10 more places I go for creative inspiration</title>
		<link>http://thinkitcreative.com/blog/habit-ideas-10-places-creative-inspiration/</link>
		<comments>http://thinkitcreative.com/blog/habit-ideas-10-places-creative-inspiration/#comments</comments>
		<pubDate>Sat, 14 Jan 2012 19:55:19 +0000</pubDate>
		<dc:creator>Patrick Gant</dc:creator>
				<category><![CDATA[aside]]></category>
		<category><![CDATA[content marketing]]></category>
		<category><![CDATA[digital marketing]]></category>
		<category><![CDATA[inspiration]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[popular]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[selling]]></category>
		<category><![CDATA[thoughts]]></category>
		<category><![CDATA[tips]]></category>
		<category><![CDATA[writing]]></category>
		<category><![CDATA[best of]]></category>
		<category><![CDATA[blogs about creativity]]></category>
		<category><![CDATA[habits]]></category>
		<category><![CDATA[ideas]]></category>
		<category><![CDATA[posts about creativity]]></category>
		<category><![CDATA[work habits]]></category>
		<category><![CDATA[zite]]></category>

		<guid isPermaLink="false">http://thinkitcreative.com/?p=1969</guid>
		<description><![CDATA[Part of the habit of ideas is to feed your appetite for more of them. I've talked before about places for creative inspiration. 

Today, I share 10 more. The list is varied, but what they all have in common is an unyielding devotion to showing up regularly with great writing and solid ideas.
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<li><a href='http://thinkitcreative.com/blog/six-ways-to-remain-creative-and-passionate-about-getting-things-done/' rel='bookmark' title='Six ways to remain creative and passionate about getting things done'>Six ways to remain creative and passionate about getting things done</a> <small>In business, it can be hard at times to maintain...</small></li>
<li><a href='http://thinkitcreative.com/blog/21-places-you-can-go-to-find-creative-inspiration/' rel='bookmark' title='21 places you can go to find creative inspiration'>21 places you can go to find creative inspiration</a> <small>I’ve long been fond of George Harrison’s “While my Guitar...</small></li>
</ol>]]></description>
		<wfw:commentRss>http://thinkitcreative.com/blog/habit-ideas-10-places-creative-inspiration/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Important choices you need to make if you want to write a book</title>
		<link>http://thinkitcreative.com/blog/important-choices-write-book/</link>
		<comments>http://thinkitcreative.com/blog/important-choices-write-book/#comments</comments>
		<pubDate>Thu, 12 Jan 2012 00:25:37 +0000</pubDate>
		<dc:creator>Patrick Gant</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[behaviour]]></category>
		<category><![CDATA[content marketing]]></category>
		<category><![CDATA[digital marketing]]></category>
		<category><![CDATA[ebook publishing]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[publishing]]></category>
		<category><![CDATA[writing]]></category>
		<category><![CDATA[bob bly]]></category>
		<category><![CDATA[book]]></category>
		<category><![CDATA[book marketing]]></category>
		<category><![CDATA[ebook]]></category>
		<category><![CDATA[ebook editing]]></category>
		<category><![CDATA[ebook editor]]></category>
		<category><![CDATA[ebook marketing]]></category>
		<category><![CDATA[self publishing]]></category>

		<guid isPermaLink="false">http://thinkitcreative.com/?p=1908</guid>
		<description><![CDATA[As a business professional, a published book can be one of the most powerful tools in your personal marketing arsenal. Not only does it deliver value to your readers by sharing what you know on a subject, you directly benefit, too. 

It can elevate your profile as an authority on the topic you write about. It can reveal your passion. And if your book is really well-written, it also gives people a sense of what you're like as a person, both on a personal and professional level. 

But there are choices to make.
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<li><a href='http://thinkitcreative.com/blog/dangerous-invention/' rel='bookmark' title='The dangerous invention and why it matters to you'>The dangerous invention and why it matters to you</a> <small>Photo: Rhys Asplundh About two weeks ago, my friend and...</small></li>
<li><a href='http://thinkitcreative.com/blog/latest-mindblowing-fact-ebooks/' rel='bookmark' title='Latest mind-blowing fact about ebooks'>Latest mind-blowing fact about ebooks</a> <small>This just in, courtesy of Seth Godin: The number of...</small></li>
</ol>]]></description>
		<wfw:commentRss>http://thinkitcreative.com/blog/important-choices-write-book/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Patently troubling</title>
		<link>http://thinkitcreative.com/blog/patently-troubling/</link>
		<comments>http://thinkitcreative.com/blog/patently-troubling/#comments</comments>
		<pubDate>Thu, 05 Jan 2012 20:05:40 +0000</pubDate>
		<dc:creator>Patrick Gant</dc:creator>
				<category><![CDATA[content marketing]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[thoughts]]></category>
		<category><![CDATA[copyright]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[ideas]]></category>
		<category><![CDATA[infographic]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[intellectual property]]></category>
		<category><![CDATA[IP]]></category>
		<category><![CDATA[IP and writing]]></category>
		<category><![CDATA[patent law]]></category>

		<guid isPermaLink="false">http://thinkitcreative.com/?p=1806</guid>
		<description><![CDATA[Commentary on a new infographic regarding patent law today. The problem in a nutshell: patents are a 19th century solution to 21st century problems. 
No related posts.]]></description>
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		<item>
		<title>Latest mind-blowing fact about ebooks</title>
		<link>http://thinkitcreative.com/blog/latest-mindblowing-fact-ebooks/</link>
		<comments>http://thinkitcreative.com/blog/latest-mindblowing-fact-ebooks/#comments</comments>
		<pubDate>Tue, 27 Dec 2011 19:24:24 +0000</pubDate>
		<dc:creator>Patrick Gant</dc:creator>
				<category><![CDATA[content marketing]]></category>
		<category><![CDATA[digital marketing]]></category>
		<category><![CDATA[ebook publishing]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[publishing]]></category>
		<category><![CDATA[writing]]></category>
		<category><![CDATA[ebook]]></category>
		<category><![CDATA[ebooks as a disruptive force]]></category>
		<category><![CDATA[new data on ebook publishing]]></category>

		<guid isPermaLink="false">http://thinkitcreative.com/?p=1762</guid>
		<description><![CDATA[This just in, courtesy of Seth Godin: The number of ebooks published in 2012 is going to exceed a million, easily. That’s more than 8 times as many books as were published to the public a year ago. I&#8217;ve been talking about this trend for quite some time now. If you&#8217;re in the audience business [...]
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<li><a href='http://thinkitcreative.com/blog/facts-trends-ebook-publishing-2011/' rel='bookmark' title='Important facts and trends about ebook publishing in 2011'>Important facts and trends about ebook publishing in 2011</a> <small>Odds and ends and interesting facts about ebook publishing, about...</small></li>
<li><a href='http://thinkitcreative.com/blog/dangerous-invention/' rel='bookmark' title='The dangerous invention and why it matters to you'>The dangerous invention and why it matters to you</a> <small>Photo: Rhys Asplundh About two weeks ago, my friend and...</small></li>
</ol>]]></description>
		<wfw:commentRss>http://thinkitcreative.com/blog/latest-mindblowing-fact-ebooks/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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		<title>Brand and disruption</title>
		<link>http://thinkitcreative.com/blog/brand-disruption/</link>
		<comments>http://thinkitcreative.com/blog/brand-disruption/#comments</comments>
		<pubDate>Mon, 26 Dec 2011 18:42:33 +0000</pubDate>
		<dc:creator>Patrick Gant</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[behaviour]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[selling]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[disruption]]></category>
		<category><![CDATA[neuromarketing]]></category>

		<guid isPermaLink="false">http://thinkitcreative.com/?p=1748</guid>
		<description><![CDATA[Your brand establishes expectations that form the reasons why people choose to buy from you versus someone else. Those expectations aren't just things you promise and deliver on. Nor is it limited to what your brand looks like, or how it's packaged. 

Your brand defines how people feel about you. 
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<li><a href='http://thinkitcreative.com/blog/truth-sales/' rel='bookmark' title='The truth about sales'>The truth about sales</a> <small>Survey 10,000 customers and ask them: &#8220;why did you buy...</small></li>
<li><a href='http://thinkitcreative.com/blog/sales-skrocketing-five/' rel='bookmark' title='Five Ways to Send Your Sales Skyrocketing (#5)'>Five Ways to Send Your Sales Skyrocketing (#5)</a> <small>A brand-new article we’ve prepared for Engage Selling Solutions, based...</small></li>
</ol>]]></description>
		<wfw:commentRss>http://thinkitcreative.com/blog/brand-disruption/feed/</wfw:commentRss>
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		<item>
		<title>What your business card absolutely must do</title>
		<link>http://thinkitcreative.com/blog/business-card-advice/</link>
		<comments>http://thinkitcreative.com/blog/business-card-advice/#comments</comments>
		<pubDate>Fri, 23 Dec 2011 10:16:43 +0000</pubDate>
		<dc:creator>Patrick Gant</dc:creator>
				<category><![CDATA[content marketing]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[selling]]></category>
		<category><![CDATA[tips]]></category>
		<category><![CDATA[advice on business cards]]></category>
		<category><![CDATA[smart business cards]]></category>
		<category><![CDATA[the best kinds of business cards]]></category>
		<category><![CDATA[the future of business cards]]></category>
		<category><![CDATA[using business cards effectively]]></category>

		<guid isPermaLink="false">http://thinkitcreative.com/?p=1681</guid>
		<description><![CDATA[The information that a business card contains and how it is presented instantly defines the way your audience perceives you, along with what you have to say and what you are selling. When you design a business card with your customer in mind, you're creating a powerful suggestion about how you work and of how you can help people. 

Taking the time to ensure your business card delivers a great experience isn't all that hard to do. Let me share with you what I've learned… 
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<li><a href='http://thinkitcreative.com/blog/business-apps-for-the-ipad-a-writer_s-take/' rel='bookmark' title='Business apps for iPad: a writer’s take'>Business apps for iPad: a writer’s take</a> <small>At the consumer level, it doesn’t take very long for...</small></li>
<li><a href='http://thinkitcreative.com/blog/learned-10-years-running-business/' rel='bookmark' title='What I have learned in my first 10 years running a successful business'>What I have learned in my first 10 years running a successful business</a> <small>What I have learned in my first 10 years running...</small></li>
</ol>]]></description>
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		<title>Rethinking the professional speaker&#8217;s one-sheet</title>
		<link>http://thinkitcreative.com/blog/rethinking-professional-speakers-onesheet/</link>
		<comments>http://thinkitcreative.com/blog/rethinking-professional-speakers-onesheet/#comments</comments>
		<pubDate>Thu, 08 Dec 2011 04:35:44 +0000</pubDate>
		<dc:creator>Patrick Gant</dc:creator>
				<category><![CDATA[content marketing]]></category>
		<category><![CDATA[digital marketing]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[popular]]></category>
		<category><![CDATA[presentation]]></category>
		<category><![CDATA[speaking]]></category>
		<category><![CDATA[modular]]></category>
		<category><![CDATA[personalized selling]]></category>
		<category><![CDATA[professional speaker marketing]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[selling]]></category>
		<category><![CDATA[speaker's one sheet]]></category>

		<guid isPermaLink="false">http://thinkitcreative.com/?p=1640</guid>
		<description><![CDATA[The professional speaker's one-sheet was a time-honoured tool for generations, consisting of a headshot photo, a brief bio and an overview of your area of specialty. It was a speaker's key marketing tool. It got the job done. But times have changed. So has your audience. It's time to rethink the professional speaker's one-sheet.
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</ol>]]></description>
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