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	<title>thinkit creative&#187; marketing</title>
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	<link>http://thinkitcreative.com</link>
	<description>the power of writing that sells</description>
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		<title>Be real: the importance of authenticity in what you say</title>
		<link>http://thinkitcreative.com/blog/be-real/</link>
		<comments>http://thinkitcreative.com/blog/be-real/#comments</comments>
		<pubDate>Sat, 28 Apr 2012 16:53:02 +0000</pubDate>
		<dc:creator>Patrick Gant</dc:creator>
				<category><![CDATA[behaviour]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[selling]]></category>
		<category><![CDATA[authenticity]]></category>
		<category><![CDATA[B2C]]></category>

		<guid isPermaLink="false">http://thinkitcreative.com/?p=2696</guid>
		<description><![CDATA[Organizations of all sizes in both the private and public sectors are working harder than ever today to be more service focussed. That includes the messages they develop when communicating directly with customers and clients. It&#8217;s rooted in good intentions. But far too often, people fall short in delivering on what ought to be the [...]
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<li><a href='http://thinkitcreative.com/blog/hard-truth-audience-people-busy/' rel='bookmark' title='A hard truth about your audience today: people are busy'>A hard truth about your audience today: people are busy</a></li>
<li><a href='http://thinkitcreative.com/blog/truth-act-art-selling/' rel='bookmark' title='The truth about the act and art of selling'>The truth about the act and art of selling</a></li>
<li><a href='http://thinkitcreative.com/blog/learn-budweisers-super-bowl-2012-ad/' rel='bookmark' title='What you can learn from Budweiser’s Super Bowl 2012 ad'>What you can learn from Budweiser’s Super Bowl 2012 ad</a></li>
</ol>]]></description>
		<wfw:commentRss>http://thinkitcreative.com/blog/be-real/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What John Coltrane can teach you about building your audience</title>
		<link>http://thinkitcreative.com/blog/john-coltrane-teach-building-audience/</link>
		<comments>http://thinkitcreative.com/blog/john-coltrane-teach-building-audience/#comments</comments>
		<pubDate>Fri, 13 Apr 2012 02:05:24 +0000</pubDate>
		<dc:creator>Patrick Gant</dc:creator>
				<category><![CDATA[copywriting]]></category>
		<category><![CDATA[digital marketing]]></category>
		<category><![CDATA[inspiration]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[popular]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[selling]]></category>
		<category><![CDATA[tips]]></category>
		<category><![CDATA[writing]]></category>
		<category><![CDATA[building an audience]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[discipline]]></category>
		<category><![CDATA[music]]></category>

		<guid isPermaLink="false">http://thinkitcreative.com/?p=2559</guid>
		<description><![CDATA[As a loyal reader of this blog, odds are good that you’re in the idea business. And that means your success hinges on finding and building an audience. 

John Coltrane can help you with that. 
Related posts:<ol>
<li><a href='http://thinkitcreative.com/blog/hard-truth-audience-people-busy/' rel='bookmark' title='A hard truth about your audience today: people are busy'>A hard truth about your audience today: people are busy</a></li>
<li><a href='http://thinkitcreative.com/blog/highway-teach-taglines/' rel='bookmark' title='What a highway can teach you about how to make the most out of taglines'>What a highway can teach you about how to make the most out of taglines</a></li>
<li><a href='http://thinkitcreative.com/blog/content-mass-audience-and-failure/' rel='bookmark' title='A lesson about content, mass audience and failure'>A lesson about content, mass audience and failure</a></li>
</ol>]]></description>
		<wfw:commentRss>http://thinkitcreative.com/blog/john-coltrane-teach-building-audience/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What you can learn from Budweiser’s Super Bowl 2012 ad</title>
		<link>http://thinkitcreative.com/blog/learn-budweisers-super-bowl-2012-ad/</link>
		<comments>http://thinkitcreative.com/blog/learn-budweisers-super-bowl-2012-ad/#comments</comments>
		<pubDate>Fri, 03 Feb 2012 22:43:32 +0000</pubDate>
		<dc:creator>Patrick Gant</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[behaviour]]></category>
		<category><![CDATA[content marketing]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[popular]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[selling]]></category>
		<category><![CDATA[advertising as selling]]></category>
		<category><![CDATA[advertising that connects emotionally]]></category>
		<category><![CDATA[budweiser super bowl ad 2012]]></category>
		<category><![CDATA[hockey]]></category>
		<category><![CDATA[persuasion]]></category>
		<category><![CDATA[reason and emotion]]></category>
		<category><![CDATA[super bowl ads]]></category>
		<category><![CDATA[the power of persuasion]]></category>

		<guid isPermaLink="false">http://thinkitcreative.com/?p=2245</guid>
		<description><![CDATA[My polite conversation on Twitter with one of Canada's top journalists on the point of Budweiser's Super Bowl 2012 ad led me to thinking about what we all can learn from this successful campaign.
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<li><a href='http://thinkitcreative.com/blog/people-learn-lot-faster/' rel='bookmark' title='People learn a lot more about you now, faster than ever'>People learn a lot more about you now, faster than ever</a></li>
<li><a href='http://thinkitcreative.com/blog/hard-truth-audience-people-busy/' rel='bookmark' title='A hard truth about your audience today: people are busy'>A hard truth about your audience today: people are busy</a></li>
</ol>]]></description>
		<wfw:commentRss>http://thinkitcreative.com/blog/learn-budweisers-super-bowl-2012-ad/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Rethinking what it means to publish today</title>
		<link>http://thinkitcreative.com/blog/rethinking-what-it-means-to-publish-today/</link>
		<comments>http://thinkitcreative.com/blog/rethinking-what-it-means-to-publish-today/#comments</comments>
		<pubDate>Wed, 01 Feb 2012 02:16:41 +0000</pubDate>
		<dc:creator>Patrick Gant</dc:creator>
				<category><![CDATA[content marketing]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[digital marketing]]></category>
		<category><![CDATA[ebook publishing]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[content and ebooks]]></category>
		<category><![CDATA[micropublishing]]></category>
		<category><![CDATA[printing]]></category>
		<category><![CDATA[publishing]]></category>
		<category><![CDATA[transitioning from paper to ebook publishing]]></category>

		<guid isPermaLink="false">http://thinkitcreative.com/?p=2203</guid>
		<description><![CDATA[Started out writing a quick Q&#038;A piece designed to answer the question: what is micropublishing and why should I care about it? The trouble began when I tried to define it much the way I did about seven years ago. I can’t entirely stand by that definition anymore. This article explains why.
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<li><a href='http://thinkitcreative.com/blog/rethinking-professional-speakers-onesheet/' rel='bookmark' title='Rethinking the professional speaker&#8217;s one-sheet'>Rethinking the professional speaker&#8217;s one-sheet</a></li>
<li><a href='http://thinkitcreative.com/blog/latest-mindblowing-fact-ebooks/' rel='bookmark' title='Latest mind-blowing fact about ebooks'>Latest mind-blowing fact about ebooks</a></li>
</ol>]]></description>
		<wfw:commentRss>http://thinkitcreative.com/blog/rethinking-what-it-means-to-publish-today/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>A lesson about content, mass audience and failure</title>
		<link>http://thinkitcreative.com/blog/content-mass-audience-and-failure/</link>
		<comments>http://thinkitcreative.com/blog/content-mass-audience-and-failure/#comments</comments>
		<pubDate>Wed, 25 Jan 2012 09:55:19 +0000</pubDate>
		<dc:creator>Patrick Gant</dc:creator>
				<category><![CDATA[content marketing]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[digital marketing]]></category>
		<category><![CDATA[inspiration]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[popular]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[selling]]></category>
		<category><![CDATA[writing]]></category>
		<category><![CDATA[audience]]></category>
		<category><![CDATA[audience expectation]]></category>
		<category><![CDATA[broadcasting]]></category>
		<category><![CDATA[charles herrold]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[content creation]]></category>
		<category><![CDATA[content strategy]]></category>
		<category><![CDATA[creating great content for audiences]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[history of broadcasting]]></category>
		<category><![CDATA[invention]]></category>
		<category><![CDATA[marketing your message]]></category>
		<category><![CDATA[narrowcasting]]></category>
		<category><![CDATA[radio]]></category>

		<guid isPermaLink="false">http://thinkitcreative.com/?p=2079</guid>
		<description><![CDATA[I’m in the middle of doing some in-depth research for an important project, and I find myself thinking a lot these days about the nearly lost legacy of Charles Herrold.

It’s okay if you have no idea who he was. I hadn’t a clue either until I started reading up on the early history of radio.

Charles Herrold was a radio pioneer. In his story is a lesson about content, mass audience and failure.
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<li><a href='http://thinkitcreative.com/blog/hard-truth-audience-people-busy/' rel='bookmark' title='A hard truth about your audience today: people are busy'>A hard truth about your audience today: people are busy</a></li>
<li><a href='http://thinkitcreative.com/blog/habit-ideas-10-places-creative-inspiration/' rel='bookmark' title='The habit of ideas and 10 more places I go for creative inspiration'>The habit of ideas and 10 more places I go for creative inspiration</a></li>
</ol>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The habit of ideas and 10 more places I go for creative inspiration</title>
		<link>http://thinkitcreative.com/blog/habit-ideas-10-places-creative-inspiration/</link>
		<comments>http://thinkitcreative.com/blog/habit-ideas-10-places-creative-inspiration/#comments</comments>
		<pubDate>Sat, 14 Jan 2012 19:55:19 +0000</pubDate>
		<dc:creator>Patrick Gant</dc:creator>
				<category><![CDATA[content marketing]]></category>
		<category><![CDATA[digital marketing]]></category>
		<category><![CDATA[inspiration]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[popular]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[selling]]></category>
		<category><![CDATA[tips]]></category>
		<category><![CDATA[writing]]></category>
		<category><![CDATA[best of]]></category>
		<category><![CDATA[blogs about creativity]]></category>
		<category><![CDATA[habits]]></category>
		<category><![CDATA[ideas]]></category>
		<category><![CDATA[posts about creativity]]></category>
		<category><![CDATA[work habits]]></category>
		<category><![CDATA[zite]]></category>

		<guid isPermaLink="false">http://thinkitcreative.com/?p=1969</guid>
		<description><![CDATA[Part of the habit of ideas is to feed your appetite for more of them. I've talked before about places for creative inspiration. 

Today, I share 10 more. The list is varied, but what they all have in common is an unyielding devotion to showing up regularly with great writing and solid ideas.
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<li><a href='http://thinkitcreative.com/blog/learned-10-years-running-business/' rel='bookmark' title='What I have learned in my first 10 years running a successful business'>What I have learned in my first 10 years running a successful business</a></li>
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</ol>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Important choices you need to make if you want to write a book</title>
		<link>http://thinkitcreative.com/blog/important-choices-write-book/</link>
		<comments>http://thinkitcreative.com/blog/important-choices-write-book/#comments</comments>
		<pubDate>Thu, 12 Jan 2012 00:25:37 +0000</pubDate>
		<dc:creator>Patrick Gant</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[behaviour]]></category>
		<category><![CDATA[content marketing]]></category>
		<category><![CDATA[digital marketing]]></category>
		<category><![CDATA[ebook publishing]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[publishing]]></category>
		<category><![CDATA[writing]]></category>
		<category><![CDATA[bob bly]]></category>
		<category><![CDATA[book]]></category>
		<category><![CDATA[book marketing]]></category>
		<category><![CDATA[ebook]]></category>
		<category><![CDATA[ebook editing]]></category>
		<category><![CDATA[ebook editor]]></category>
		<category><![CDATA[ebook marketing]]></category>
		<category><![CDATA[self publishing]]></category>

		<guid isPermaLink="false">http://thinkitcreative.com/?p=1908</guid>
		<description><![CDATA[As a business professional, a published book can be one of the most powerful tools in your personal marketing arsenal. Not only does it deliver value to your readers by sharing what you know on a subject, you directly benefit, too. 

It can elevate your profile as an authority on the topic you write about. It can reveal your passion. And if your book is really well-written, it also gives people a sense of what you're like as a person, both on a personal and professional level. 

But there are choices to make.
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<li><a href='http://thinkitcreative.com/blog/dangerous-invention/' rel='bookmark' title='The dangerous invention and why it matters to you'>The dangerous invention and why it matters to you</a></li>
<li><a href='http://thinkitcreative.com/blog/latest-mindblowing-fact-ebooks/' rel='bookmark' title='Latest mind-blowing fact about ebooks'>Latest mind-blowing fact about ebooks</a></li>
</ol>]]></description>
		<wfw:commentRss>http://thinkitcreative.com/blog/important-choices-write-book/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>Patently troubling</title>
		<link>http://thinkitcreative.com/blog/patently-troubling/</link>
		<comments>http://thinkitcreative.com/blog/patently-troubling/#comments</comments>
		<pubDate>Thu, 05 Jan 2012 20:05:40 +0000</pubDate>
		<dc:creator>Patrick Gant</dc:creator>
				<category><![CDATA[content marketing]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[thoughts]]></category>
		<category><![CDATA[copyright]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[ideas]]></category>
		<category><![CDATA[infographic]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[intellectual property]]></category>
		<category><![CDATA[IP]]></category>
		<category><![CDATA[IP and writing]]></category>
		<category><![CDATA[patent law]]></category>

		<guid isPermaLink="false">http://thinkitcreative.com/?p=1806</guid>
		<description><![CDATA[Commentary on a new infographic regarding patent law today. The problem in a nutshell: patents are a 19th century solution to 21st century problems. 
No related posts.]]></description>
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		</item>
		<item>
		<title>Latest mind-blowing fact about ebooks</title>
		<link>http://thinkitcreative.com/blog/latest-mindblowing-fact-ebooks/</link>
		<comments>http://thinkitcreative.com/blog/latest-mindblowing-fact-ebooks/#comments</comments>
		<pubDate>Tue, 27 Dec 2011 19:24:24 +0000</pubDate>
		<dc:creator>Patrick Gant</dc:creator>
				<category><![CDATA[content marketing]]></category>
		<category><![CDATA[digital marketing]]></category>
		<category><![CDATA[ebook publishing]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[publishing]]></category>
		<category><![CDATA[writing]]></category>
		<category><![CDATA[ebook]]></category>
		<category><![CDATA[ebooks as a disruptive force]]></category>
		<category><![CDATA[new data on ebook publishing]]></category>

		<guid isPermaLink="false">http://thinkitcreative.com/?p=1762</guid>
		<description><![CDATA[Latest mind-blowing fact about ebooks
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</ol>]]></description>
		<wfw:commentRss>http://thinkitcreative.com/blog/latest-mindblowing-fact-ebooks/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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		<item>
		<title>Brand and disruption</title>
		<link>http://thinkitcreative.com/blog/brand-disruption/</link>
		<comments>http://thinkitcreative.com/blog/brand-disruption/#comments</comments>
		<pubDate>Mon, 26 Dec 2011 18:42:33 +0000</pubDate>
		<dc:creator>Patrick Gant</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[behaviour]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[selling]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[disruption]]></category>
		<category><![CDATA[neuromarketing]]></category>

		<guid isPermaLink="false">http://thinkitcreative.com/?p=1748</guid>
		<description><![CDATA[Your brand establishes expectations that form the reasons why people choose to buy from you versus someone else. Those expectations aren't just things you promise and deliver on. Nor is it limited to what your brand looks like, or how it's packaged. 

Your brand defines how people feel about you. 
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</ol>]]></description>
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