the power of writing that sells
The professional speaker’s one-sheet was a time-honoured tool for generations, consisting of a headshot photo, a brief bio and an overview of your area of specialty. It was a speaker’s key marketing tool. It got the job done. But times have changed. So has your audience. It’s time to rethink the professional speaker’s one-sheet.
Aaron Wherry’s new post in Maclean’s is a must-read for anyone interested in the best that political speech-making skills offered in this fine town in 2010. I agree wholeheartedly with his praise for Robert Fowler’s impassioned speech, but also draw your attention to Wherry’s observation: We have may long ago lost our patience for hours-long [...]
