Organizations of all sizes in both the private and public sectors are working harder than ever today to be more service focussed. That includes the messages they develop when communicating directly with customers and clients. It’s rooted in good intentions. But far too often, people fall short in delivering on what ought to be the [...]
A lesson about content, mass audience and failure
I’m in the middle of doing some in-depth research for an important project, and I find myself thinking a lot these days about the nearly lost legacy of Charles Herrold.
It’s okay if you have no idea who he was. I hadn’t a clue either until I started reading up on the early history of radio.
Charles Herrold was a radio pioneer. In his story is a lesson about content, mass audience and failure.