Struggling with sales copy that’s just not doing what it should for your business?
Here are five easy things you can do right away to make your copy connect with your readers and sell.
Get rid of everything that doesn’t identify a problem that your customer has and how you can solve it. Build out from there.
Take a red pen and circle every instance in your copy of “we,” “us” or “I.” Ask yourself if there’s a better way to make it about you—your customer.
Speak directly to your customer, rather than in that vague, disengaged voice of corporate authority.
Be succinct. Stop being afraid that doing this will dumb things down too much. Succinct is hard. It’s the outcome of making hard but necessary choices.
Pay closer attention to typography, spacing and graphical elements that complement your text. Design isn’t just prettied up text. If copy is what you have to say, design is how you say it.