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	<title>thinkit creative &#187; writing</title>
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	<link>http://thinkitcreative.com</link>
	<description>the power of writing that sells</description>
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		<title>There is just the work. Advice from a writer.</title>
		<link>http://thinkitcreative.com/blog/the-work-advice-from-a-writer/</link>
		<comments>http://thinkitcreative.com/blog/the-work-advice-from-a-writer/#comments</comments>
		<pubDate>Fri, 03 Feb 2012 05:00:09 +0000</pubDate>
		<dc:creator>Patrick Gant</dc:creator>
				<category><![CDATA[copywriting]]></category>
		<category><![CDATA[inspiration]]></category>
		<category><![CDATA[publishing]]></category>
		<category><![CDATA[thoughts]]></category>
		<category><![CDATA[writing]]></category>
		<category><![CDATA[advice for writers]]></category>
		<category><![CDATA[encouragement for writer]]></category>
		<category><![CDATA[work ethic for writers]]></category>
		<category><![CDATA[writing is for life]]></category>

		<guid isPermaLink="false">http://thinkitcreative.com/?p=2229</guid>
		<description><![CDATA[Who cares that you don't have the right credentials? 

Or that you break rules. Or that you break them because you didn't know they were rules in the first place.

Or that you're afraid.
Related posts:<ol>
<li><a href='http://thinkitcreative.com/blog/what-rush-2112-album-can-teach-you-about-creativity-2/' rel='bookmark' title='What Rush&#8217;s 2112 album can teach you about creativity'>What Rush&#8217;s 2112 album can teach you about creativity</a> <small>I can already hear the groans from some readers. “Rush?...</small></li>
<li><a href='http://thinkitcreative.com/blog/writing-advice-stuck/' rel='bookmark' title='Writing advice: what to do when you&#8217;re stuck'>Writing advice: what to do when you&#8217;re stuck</a> <small>Anyone can be a writer, it’s true. But sometimes---whether you’re...</small></li>
</ol>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>A lesson about content, mass audience and failure</title>
		<link>http://thinkitcreative.com/blog/content-mass-audience-and-failure/</link>
		<comments>http://thinkitcreative.com/blog/content-mass-audience-and-failure/#comments</comments>
		<pubDate>Wed, 25 Jan 2012 09:55:19 +0000</pubDate>
		<dc:creator>Patrick Gant</dc:creator>
				<category><![CDATA[content marketing]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[digital marketing]]></category>
		<category><![CDATA[inspiration]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[selling]]></category>
		<category><![CDATA[writing]]></category>
		<category><![CDATA[audience]]></category>
		<category><![CDATA[audience expectation]]></category>
		<category><![CDATA[broadcasting]]></category>
		<category><![CDATA[charles herrold]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[content creation]]></category>
		<category><![CDATA[content strategy]]></category>
		<category><![CDATA[creating great content for audiences]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[history of broadcasting]]></category>
		<category><![CDATA[invention]]></category>
		<category><![CDATA[marketing your message]]></category>
		<category><![CDATA[narrowcasting]]></category>
		<category><![CDATA[radio]]></category>

		<guid isPermaLink="false">http://thinkitcreative.com/?p=2079</guid>
		<description><![CDATA[I’m in the middle of doing some in-depth research for an important project, and I find myself thinking a lot these days about the nearly lost legacy of Charles Herrold.

It’s okay if you have no idea who he was. I hadn’t a clue either until I started reading up on the early history of radio.

Charles Herrold was a radio pioneer. In his story is a lesson about content, mass audience and failure.
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<li><a href='http://thinkitcreative.com/blog/hard-truth-audience-people-busy/' rel='bookmark' title='A hard truth about your audience today: people are busy'>A hard truth about your audience today: people are busy</a> <small>Among the rules we have here at thinkit creative for...</small></li>
<li><a href='http://thinkitcreative.com/blog/habit-ideas-10-places-creative-inspiration/' rel='bookmark' title='The habit of ideas and 10 more places I go for creative inspiration'>The habit of ideas and 10 more places I go for creative inspiration</a> <small>Part of the habit of ideas is to feed your...</small></li>
</ol>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The habit of ideas and 10 more places I go for creative inspiration</title>
		<link>http://thinkitcreative.com/blog/habit-ideas-10-places-creative-inspiration/</link>
		<comments>http://thinkitcreative.com/blog/habit-ideas-10-places-creative-inspiration/#comments</comments>
		<pubDate>Sat, 14 Jan 2012 19:55:19 +0000</pubDate>
		<dc:creator>Patrick Gant</dc:creator>
				<category><![CDATA[aside]]></category>
		<category><![CDATA[content marketing]]></category>
		<category><![CDATA[digital marketing]]></category>
		<category><![CDATA[inspiration]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[popular]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[selling]]></category>
		<category><![CDATA[thoughts]]></category>
		<category><![CDATA[tips]]></category>
		<category><![CDATA[writing]]></category>
		<category><![CDATA[best of]]></category>
		<category><![CDATA[blogs about creativity]]></category>
		<category><![CDATA[habits]]></category>
		<category><![CDATA[ideas]]></category>
		<category><![CDATA[posts about creativity]]></category>
		<category><![CDATA[work habits]]></category>
		<category><![CDATA[zite]]></category>

		<guid isPermaLink="false">http://thinkitcreative.com/?p=1969</guid>
		<description><![CDATA[Part of the habit of ideas is to feed your appetite for more of them. I've talked before about places for creative inspiration. 

Today, I share 10 more. The list is varied, but what they all have in common is an unyielding devotion to showing up regularly with great writing and solid ideas.
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<li><a href='http://thinkitcreative.com/blog/kickstart-the-creative/' rel='bookmark' title='Kickstart the creative'>Kickstart the creative</a> <small>Not everyone believes in writer&#8217;s block, but the underlying symptom&#8212;ideas...</small></li>
<li><a href='http://thinkitcreative.com/blog/six-ways-to-remain-creative-and-passionate-about-getting-things-done/' rel='bookmark' title='Six ways to remain creative and passionate about getting things done'>Six ways to remain creative and passionate about getting things done</a> <small>In business, it can be hard at times to maintain...</small></li>
<li><a href='http://thinkitcreative.com/blog/21-places-you-can-go-to-find-creative-inspiration/' rel='bookmark' title='21 places you can go to find creative inspiration'>21 places you can go to find creative inspiration</a> <small>I’ve long been fond of George Harrison’s “While my Guitar...</small></li>
</ol>]]></description>
		<wfw:commentRss>http://thinkitcreative.com/blog/habit-ideas-10-places-creative-inspiration/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Important choices you need to make if you want to write a book</title>
		<link>http://thinkitcreative.com/blog/important-choices-write-book/</link>
		<comments>http://thinkitcreative.com/blog/important-choices-write-book/#comments</comments>
		<pubDate>Thu, 12 Jan 2012 00:25:37 +0000</pubDate>
		<dc:creator>Patrick Gant</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[behaviour]]></category>
		<category><![CDATA[content marketing]]></category>
		<category><![CDATA[digital marketing]]></category>
		<category><![CDATA[ebook publishing]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[publishing]]></category>
		<category><![CDATA[writing]]></category>
		<category><![CDATA[bob bly]]></category>
		<category><![CDATA[book]]></category>
		<category><![CDATA[book marketing]]></category>
		<category><![CDATA[ebook]]></category>
		<category><![CDATA[ebook editing]]></category>
		<category><![CDATA[ebook editor]]></category>
		<category><![CDATA[ebook marketing]]></category>
		<category><![CDATA[self publishing]]></category>

		<guid isPermaLink="false">http://thinkitcreative.com/?p=1908</guid>
		<description><![CDATA[As a business professional, a published book can be one of the most powerful tools in your personal marketing arsenal. Not only does it deliver value to your readers by sharing what you know on a subject, you directly benefit, too. 

It can elevate your profile as an authority on the topic you write about. It can reveal your passion. And if your book is really well-written, it also gives people a sense of what you're like as a person, both on a personal and professional level. 

But there are choices to make.
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<li><a href='http://thinkitcreative.com/blog/dangerous-invention/' rel='bookmark' title='The dangerous invention and why it matters to you'>The dangerous invention and why it matters to you</a> <small>Photo: Rhys Asplundh About two weeks ago, my friend and...</small></li>
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</ol>]]></description>
		<wfw:commentRss>http://thinkitcreative.com/blog/important-choices-write-book/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Latest mind-blowing fact about ebooks</title>
		<link>http://thinkitcreative.com/blog/latest-mindblowing-fact-ebooks/</link>
		<comments>http://thinkitcreative.com/blog/latest-mindblowing-fact-ebooks/#comments</comments>
		<pubDate>Tue, 27 Dec 2011 19:24:24 +0000</pubDate>
		<dc:creator>Patrick Gant</dc:creator>
				<category><![CDATA[content marketing]]></category>
		<category><![CDATA[digital marketing]]></category>
		<category><![CDATA[ebook publishing]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[publishing]]></category>
		<category><![CDATA[writing]]></category>
		<category><![CDATA[ebook]]></category>
		<category><![CDATA[ebooks as a disruptive force]]></category>
		<category><![CDATA[new data on ebook publishing]]></category>

		<guid isPermaLink="false">http://thinkitcreative.com/?p=1762</guid>
		<description><![CDATA[This just in, courtesy of Seth Godin: The number of ebooks published in 2012 is going to exceed a million, easily. That’s more than 8 times as many books as were published to the public a year ago. I&#8217;ve been talking about this trend for quite some time now. If you&#8217;re in the audience business [...]
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<li><a href='http://thinkitcreative.com/blog/facts-trends-ebook-publishing-2011/' rel='bookmark' title='Important facts and trends about ebook publishing in 2011'>Important facts and trends about ebook publishing in 2011</a> <small>Odds and ends and interesting facts about ebook publishing, about...</small></li>
<li><a href='http://thinkitcreative.com/blog/dangerous-invention/' rel='bookmark' title='The dangerous invention and why it matters to you'>The dangerous invention and why it matters to you</a> <small>Photo: Rhys Asplundh About two weeks ago, my friend and...</small></li>
</ol>]]></description>
		<wfw:commentRss>http://thinkitcreative.com/blog/latest-mindblowing-fact-ebooks/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>The case against comments</title>
		<link>http://thinkitcreative.com/blog/case-against-comments/</link>
		<comments>http://thinkitcreative.com/blog/case-against-comments/#comments</comments>
		<pubDate>Fri, 02 Dec 2011 20:59:38 +0000</pubDate>
		<dc:creator>Patrick Gant</dc:creator>
				<category><![CDATA[content marketing]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[thoughts]]></category>
		<category><![CDATA[writing]]></category>
		<category><![CDATA[comments]]></category>
		<category><![CDATA[disabling comments]]></category>
		<category><![CDATA[enabling comments]]></category>
		<category><![CDATA[quality]]></category>
		<category><![CDATA[reader experience]]></category>
		<category><![CDATA[reader feedback]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://thinkitcreative.com/?p=1618</guid>
		<description><![CDATA[As my reader, you value great content and creating a fantastic reading experience as much as I do. I want this to be a great reading experience for you every time. I'm always happy when my readers tell me what they have to say. Those comments are good. And the idea behind them is a good one. 

That's not why comments have fallen out of favour with me. I just don't think they are for everyone. Before you enable comments, you should ask yourself why you're doing this in the first place. 
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</ol>]]></description>
		<wfw:commentRss>http://thinkitcreative.com/blog/case-against-comments/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The dangerous invention and why it matters to you</title>
		<link>http://thinkitcreative.com/blog/dangerous-invention/</link>
		<comments>http://thinkitcreative.com/blog/dangerous-invention/#comments</comments>
		<pubDate>Tue, 29 Nov 2011 22:21:38 +0000</pubDate>
		<dc:creator>Patrick Gant</dc:creator>
				<category><![CDATA[content marketing]]></category>
		<category><![CDATA[digital marketing]]></category>
		<category><![CDATA[ebook publishing]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[popular]]></category>
		<category><![CDATA[publishing]]></category>
		<category><![CDATA[writing]]></category>
		<category><![CDATA[ebook]]></category>
		<category><![CDATA[permission]]></category>

		<guid isPermaLink="false">http://thinkitcreative.com/?p=1585</guid>
		<description><![CDATA[Photo: Rhys Asplundh About two weeks ago, my friend and noted web developer Jonathan Snook decided to write an ebook. It went on sale yesterday. His work over these past two weeks is the outcome of a series of notes he&#8217;d been collecting for a few months. The result is an ebook that shows developers [...]
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<li><a href='http://thinkitcreative.com/blog/facts-trends-ebook-publishing-2011/' rel='bookmark' title='Important facts and trends about ebook publishing in 2011'>Important facts and trends about ebook publishing in 2011</a> <small>Odds and ends and interesting facts about ebook publishing, about...</small></li>
<li><a href='http://thinkitcreative.com/blog/hard-truth-audience-people-busy/' rel='bookmark' title='A hard truth about your audience today: people are busy'>A hard truth about your audience today: people are busy</a> <small>Among the rules we have here at thinkit creative for...</small></li>
</ol>]]></description>
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		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Writing a newsletter? Six things you need to do to help your message grow</title>
		<link>http://thinkitcreative.com/blog/newsletter-tuneup-message-grow/</link>
		<comments>http://thinkitcreative.com/blog/newsletter-tuneup-message-grow/#comments</comments>
		<pubDate>Wed, 23 Nov 2011 10:31:36 +0000</pubDate>
		<dc:creator>Patrick Gant</dc:creator>
				<category><![CDATA[content marketing]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[selling]]></category>
		<category><![CDATA[writing]]></category>
		<category><![CDATA[creating a newsletter]]></category>
		<category><![CDATA[line spacing]]></category>
		<category><![CDATA[metrics]]></category>
		<category><![CDATA[newsletter]]></category>
		<category><![CDATA[readability]]></category>
		<category><![CDATA[tuneup]]></category>
		<category><![CDATA[typography]]></category>

		<guid isPermaLink="false">http://thinkitcreative.com/?p=1482</guid>
		<description><![CDATA[Photo:Paul Simpson This post starts with a story about my car. The other day, I had to bring it in to the shop. I&#8217;d noticed that my fuel economy was off by a measurable amount and I couldn&#8217;t figure out what was causing this. I suppose I could have just ignored it, but that&#8217;s never [...]
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</ol>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>You are what you post</title>
		<link>http://thinkitcreative.com/blog/post/</link>
		<comments>http://thinkitcreative.com/blog/post/#comments</comments>
		<pubDate>Wed, 16 Nov 2011 23:13:00 +0000</pubDate>
		<dc:creator>Patrick Gant</dc:creator>
				<category><![CDATA[content marketing]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[SEO copywriting]]></category>
		<category><![CDATA[writing]]></category>
		<category><![CDATA[content strategy]]></category>
		<category><![CDATA[online reputation]]></category>
		<category><![CDATA[word of mouth marketing]]></category>

		<guid isPermaLink="false">http://thinkitcreative.com/?p=1429</guid>
		<description><![CDATA[Today, what you have to say, what you write about and how you say things is all a direct reflection of how people see you. That includes your clients and prospects. 
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<li><a href='http://thinkitcreative.com/blog/hard-truth-audience-people-busy/' rel='bookmark' title='A hard truth about your audience today: people are busy'>A hard truth about your audience today: people are busy</a> <small>Among the rules we have here at thinkit creative for...</small></li>
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</ol>]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>What a highway can teach you about how to make the most out of taglines</title>
		<link>http://thinkitcreative.com/blog/highway-teach-taglines/</link>
		<comments>http://thinkitcreative.com/blog/highway-teach-taglines/#comments</comments>
		<pubDate>Sun, 30 Oct 2011 22:21:15 +0000</pubDate>
		<dc:creator>Patrick Gant</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[selling]]></category>
		<category><![CDATA[writing]]></category>
		<category><![CDATA[research]]></category>
		<category><![CDATA[tagline]]></category>

		<guid isPermaLink="false">http://thinkitcreative.com/?p=1401</guid>
		<description><![CDATA[Photo:underpuppy Today, I want to talk to you about taglines and highways. It’s an unusual mix, but bear with me. A tagline can be a valuable tool in marketing. When used properly, it can neatly sum up the value of your product or service with a phrase or idea that is memorable for your audience. [...]
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</ol>]]></description>
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