As a business professional, a published book can be one of the most powerful tools in your personal marketing arsenal. Not only does it deliver value to your readers by sharing what you know on a subject, you directly benefit, too.
It can elevate your profile as an authority on the topic you write about. It can reveal your passion. And if your book is really well-written, it also gives people a sense of what you’re like as a person, both on a personal and professional level.
But there are choices to make.
The case against comments
As my reader, you value great content and creating a fantastic reading experience as much as I do. I want this to be a great reading experience for you every time. I’m always happy when my readers tell me what they have to say. Those comments are good. And the idea behind them is a good one.
That’s not why comments have fallen out of favour with me. I just don’t think they are for everyone. Before you enable comments, you should ask yourself why you’re doing this in the first place.