Copywriting, advertising & branding

Here are sample extracts from copywriting, advertising and branding projects we’ve prepared for clients:

• Retail box copy — Daylite³ by Marketcircle
• Newspaper ad copy — Healthpartners campaign
• Magazine ad copy — Otter Creek Orthodontics
• Ad copy — Apple & TBWA\Chiat\Day’s “Switch” campaign
• Tagline and brand — Canadian Automotive Repair and Service Council
• Tagline and poster copy — Canadian Plastics Sectoral Council

Retail box copy

Daylite³ by Marketcircle

Daylite³: the #1 timesaving productivity manager for the Mac
Saving time and getting things done: it’s never been easier, thanks to the engineered intuitive design of Daylite³.

With its best-of-breed features — including drag-and-drop linking, quick searching, custom-made tagging, task-enabled time tracking, convenient lists/smartlists, as well as custom letter templates and reports on-the-fly — Daylite³ helps you focus your time where it counts.

From contacts, calendars and projects, to meetings, emails, notes and tasks, arrange your data and the important connections between them, hassle-free.

Put your information to work for you. Drag-and-drop to multilink it. Tag and categorize it for easy retrieval. And instantly access what you need to get things done using built-in smart lists, shortcuts bar and quick find. Daylite³’s organizing power is endless…*

Ad copy

Healthpartners campaign

Magazine ad copy

Otter Creek Orthodontics

Ad copy

Apple & TBWA\Chiat\Day’s “Switch” campaign

When Apple Computer and TBWA\Chiat\Day called on Patrick Gant, the owner of
thinkit creative, to be part of a new campaign, they were looking for someone who could tell a compelling story. There was no script. Just sincerity captured from a conversation that began with: “So tell us why you switched to a Mac?” The result was a worldwide TV, print and billboard “Switch” campaign, featuring people just speaking from the heart.

Heck, my ad even inspired a cartoon.*

Tagline and brand

Canadian Automotive Repair and Service Council

Developed brochure copy and an all-new benefits-driven tagline for CARS, an industry and skills-based association:

“Where people, training and technology meet”*

Tagline and poster copy

Canadian Plastics Sectoral Council

Stand out from the crowd. Show what you know.
Certification is a quick, effective way to demonstrate your unique skills, your in-depth knowledge and your commitment to being a professional. Visit the Canadian Plastics Sectoral Council’s employee certification website today and get started on a fast-track to success… *

* Looking for a sample or style that you don’t see here? We have more in our ever-growing portfolio. Call us today to find out more.