Copywriter for advertising & branding

Be memorable, concise and persuasive. That’s what you can count on when you choose thinkit creative for copywriting and branding. You gain more than just great writing in less time. You also gain valuable insight about the selling process and about the secret motivators that compel people to buy.

What our clients say
Patrick Gant doesn’t just talk about writing that sells: he delivers on that promise. For our business, Patrick zeroed-in on a branding challenge we had for a very important product. As a result, our Grab & Go line of fresh coffee is flying off the shelves today. Thanks to thinkit creative, I’m a believer in the power of great copywriting!
—Rob Kay, partner, Two Monkeys Coffee and Tea House

Here are sample extracts from copywriting, advertising and branding projects we’ve prepared for clients:


Retail box copy

Daylite3 by Marketcircle

Daylite retail box

Daylite3: the #1 timesaving productivity manager for the Mac
Saving time and getting things done: it’s never been easier, thanks to the engineered intuitive design of Daylite3.

With its best-of-breed features — including drag-and-drop linking, quick searching, custom-made tagging, task-enabled time tracking, convenient lists/smartlists, as well as custom letter templates and reports on-the-fly — Daylite3 helps you focus your time where it counts.


From contacts, calendars and projects, to meetings, emails, notes and tasks, arrange your data and the important connections between them, hassle-free.

Put your information to work for you. Drag-and-drop to multilink it. Tag and categorize it for easy retrieval. And instantly access what you need to get things done using built-in smart lists, shortcuts bar and quick find. Daylite3’s organizing power is endless…*

Ad copy

Healthpartners campaign

Healthpartners ad

Magazine ad copy

Otter Creek Orthodontics

Otter Creek magazine ad

Ad copy

Apple & TBWA\Chiat\Day’s “Switch” campaign

Apple Switch ad

When Apple Computer and TBWA\Chiat\Day called on Patrick Gant, the owner of
thinkit creative, to be part of a new campaign, they were looking for someone who could tell a compelling story. There was no script. Just sincerity captured from a conversation that began with: “So tell us why you switched to a Mac?” The result was a worldwide TV, print and billboard “Switch” campaign, featuring people just speaking from the heart.

Heck, my ad even inspired a cartoon.*

Tagline and brand

Canadian Automotive Repair and Service Council

Canadian Automotive Repair and Service Council - Download PDF

Developed brochure copy and an all-new benefits-driven tagline for CARS, an industry and skills-based association:

“Where people, training and technology meet”*

Tagline and poster copy

Canadian Plastics Sectoral Council

CPSC poster

Stand out from the crowd. Show what you know.
Certification is a quick, effective way to demonstrate your unique skills, your in-depth knowledge and your commitment to being a professional. Visit the Canadian Plastics Sectoral Council’s employee certification website today and get started on a fast-track to success… *

* Looking for a sample or style that you don’t see here? We have more in our ever-growing portfolio. Find out more. Call our Ottawa-based studio today at (613) 825-3233.