thinkitcreative

Scripts, books & guides

Here are sample* extracts of from scripts, books and guides we’ve written or edited (where noted) for clients:

• Sales training publication — Engage Selling Solutions
• Easy-to-read user guide — Daylite³ technical manual
• DVD storyboard script for outreach program
• Other audience-attracting storyboards and scripts

Sales training publication — Engage Selling Solutions

(Copyediting)

If you’re in sales and you want to learn how to sell more in less time and make more money, then you’ll really want to know more about our client, Colleen Francis, and her company, Engage Selling Solutions. We edited Honesty Sells, a book she co-wrote with Steven Gaffney, to fine-tune their winning message. It’s a treasure trove of ideas about how to be successful in sales, but more than that, it emphasizes that there’s more than just good karma that comes your way when you take the high road in business.

Honesty Sells is available for sale at Colleen’s website.

Here are some sample extracts from the introductory chapter of the book…

Introduction — Why read this book?
This book is all about selling. More than just a how-to guide to sell a product or a service, it explains how you can achieve your maximum potential by unlocking what every top-performing sales professional has perfected to an art — the ability to sell yourself openly and honestly!

In research conducted by Engage Selling over the past 15 years, we have found that only 20 percent of salespeople in any organization are top performers — those who regularly close at least half of their qualified prospects…

…The strategies we recommend are not always easy to adopt — especially if you have to unlearn many supposedly tried-and-true sales tactics. Nor will we guarantee that you will win every deal you pitch as a result of what we recommend. What this book will do, however, is show you how to communicate and influence people in a manner that produces an immediate and noticeable increase in sales and customer loyalty…

Easy-to-read user guide — Daylite³ technical manual

(Copywriting and editing)

Marketcircle’s Daylite³ is an award-winning productivity application for Mac OS X. In support of their launch of the newest version of this fantastic program (we can say that because we’re not just their copywriters…we’re loyal customers, too), thinkit creative developed an all-new user guide. It features easy-to-follow steps and sensibly grouped chapters designed to help users get started right away using the product (because a well-organized manual should never require that a reader waste a weekend reading before being able to understand how to use a product).

Here’s a sample extract from the guide:

Getting things done with Daylite
Now that we’ve covered all the basic features, functions and preferences available in Daylite³, this section will show you how you can apply those to your everyday work — helping you to get things done faster, more efficiently…all to help you save time.

In Daylite³, you can assign any major object to other users. It’s an effective way to manage your work and the users (and groups of users) you work with. Daylite³ distinguishes between these two concepts as follows: in assigning, you are simply handing it over to another user without requiring a follow-up, whereas in delegating, you expect to be notified when the task is complete.

1. Create a new Task (commad-N) from within the Tasks section of the navigator. A new Task pane will open.

2. Enter a name for your new Task.

3. Choose the status of your delegated task from the drop-down menu. You can indicate whether the action of the delegated user has yet to be determined, or you can choose to identify whether the task is a routine, has been delegated, deferred, cancelled, or if it’s in-progress.

4. Tag your task with a category by selecting from the corresponding drop-down menu.

5. Identify to whom you are delegating the task by selecting the “Owner” drop-down menu and choosing “Delegate”…

DVD storyboard script for outreach program

(Copywriting and editing)

Cell #1
MUSIC UP

Cell #2
TEXT: Professionals working together — CDHA partnerships

VIDEO: Supporting visuals in the background (e.g., slideshow of a series of dental hygienists progressing from younger to more senior professionals).

Cell #3
EFFECT: Dissolve to the narrator and the dental hygienist’s chair.

VIDEO:
Supporting text throughout the balance of the presentation to be featured within a watermarked bezel that will appear to the right of the narrator (super-imposed over top of the image of the hygienist’s chair)…

Uncomplicate your message with a storyboard or script

(Copywriting and editing)

Multimedia storyboards and scripts — from a simple PowerPoint presentation to a Flash-based film — are great tools to use when explaining complex subjects to an audience. The extract below is from a series of tailor-made storyboards we prepared, researched and edited for a client. These products were designed to explain to an international audience of key stakeholders the key components of a sophisticated technology-based initiative.

Sample page>

* Looking for a sample or style that you don’t see here? We have even more samples in our ever-growing portfolio. Call us today to find out more.