Strategic communication
Here are sample extracts from communications strategies we’ve prepared for clients:
Making the business case for a new approach
Why a strategic communications plan?
A strategic communications plan strives to fine-tune your organization’s way of reaching out and interacting with key stakeholders, and offers ways to achieve specific, measurable objectives. It is an investment that should pay dividends not just in the short-run, but also over the longer term.
How you communicate with your audience defines the way they will see you, and how they will respond to what you have to say. But communicating effectively requires buy-in at all levels of an organization. More than that, your message can only resonate by first ensuring that you have a well thought-out plan that clearly identifies:
• who you are and where you want to go;
• who you need to reach (i.e., your audience);
• what you want to say to them;
• how you want your audience to respond.<...>
Repositioning an organization’s market presence
Traditional marketing in North America is changing. It’s far more fragmented than it used to be (remember when media consisted simply of TV, radio and print?) And it’s harder than ever to get a message heard loud and clear by an audience. This is especially true when marketing to youth.
But these challenges can be overcome.
Listening to what your audience thinks is as important as deciding what to say to them. That’s why online marketing is absolutely essential. It will help you start a conversation with your core audience, using the kinds of media that they are most interested in…
More!
In addition to the above samples, we’ve prepared strategic plans for a host of other clients, including:
- Employee Performance Management Program (Agriculture and Agrifood Canada)
- Next steps (Canadian Automotive Repair and Service Counsel)
- New Avenues of Opportunity (Biotechnology and Human Resources Counci)
- Building an Effective Outreach Strategy (Public Safety and Emergency Preparedness Canada)
- First Nations Policing Program (Solicitor General Canada)
- Building bridges to new partnerships (Public Safety and Emergency Preparedness Canada)