Whether you’re working on a book or fresh copy for a new website, remember the timeless advice of bestselling writer Elmore Leonard: “try to leave out the parts that people skip.”
Be brief.
Readers will love you for it.
tell bolder stories
By Patrick Gant
Whether you’re working on a book or fresh copy for a new website, remember the timeless advice of bestselling writer Elmore Leonard: “try to leave out the parts that people skip.”
Be brief.
Readers will love you for it.
By Patrick Gant
What are you willing to give up to succeed?
By Patrick Gant
Martin Amis sums up the real trouble with clichés in writing: it involves “heard words and heard ideas.”
No matter what kind of writing you do—be it academic, personal, or professional—be authentic in how you express your ideas.
Don’t settle for shortcuts.
http://www.youtube.com/watch?v=fi8CLGqOAIg&feature=youtube_gdata_player
By Patrick Gant
What does creativity mean to you?
To me, it’s what I call the art of taking chances.
Forget the labels on things, pull together ideas that you might otherwise assume would be an impossible match. The results can sometimes be really surprising.
Case in point: could you ever imagine Willie Nelson and Wynton Marsalis jamming on the same stage?
Neither could I, until I saw this.
By Patrick Gant
Trying to keep up with news from Tom Peters is a lot like trying to read a newswire: you never have to wait long for something new and interesting to pop up. This post is no exception.
Want your organization to be a hothouse of creativity (and of course you do!) Invest in innovation and give your staff the authority to be in the driver’s seat.
Here’s further proof that both Tom and the Gallup study he quotes are on to a great point. Back in 2000–2001, a lot of people in North America were worried about a deepening economic downturn. This was particularly true in the technology sector, where layoffs and cuts to R&D had already become the mainstay.
Not all followed that course, mind you. One firm, which itself had a near-miss with bankruptcy just a few years earlier, decided there was a better way to make the company grow. The CEO announced that rather than shrinking his R&D, he was telling staff to stay put and think big…no holds barred, adding: “We’re going to innovate out of these hard times.”
Many were impressed with that kind of gusto. Others, quite the opposite.
Fast forward to today. That company—Apple—is at the top of its game, thanks to products spearheaded at the beginning of that great innovation push.
Make no mistake: being creative is your engine for growth.
Free articles on creativity and marketing
Speechwriting Mastery Workshop
Our privacy policy and technical notes
Follow us on LinkedIn
Tell bolder stories, made for the digital marketplace.
Ottawa - Toronto - NYC - SFO - Vancouver