speechwriting | thinkit creative

Writing advice: what to do when you’re stuck

By Patrick Gant

[Updated] Anyone can be a writer, it’s true. But sometimes—whether you’re writing for the web, crafting an article, a direct marketing piece or a book—you’re going to get stuck and it can seem as if no amount of rewriting is going to fix your copy.

Don’t wait for that sinking feeling to set in.

Here’s the first thing you must do.

Keep writing.

Don’t give in to that feeling that says you need to walk away.

Giving in is easy. It’s what many people do.

There are cases where you need to shift gears for a bit (and I’ll come back to that). But unless you keep working at your craft and your ideas, you’re going to lose any momentum you started with.

There’s an even bigger danger.

Unless you’re in the deadlines business like I am, there is also a good chance that if you put that writing project away, you might not come back to it. Ever.

Stop with the Point-A-to-Point-B thinking. Be more abstract.

Ideas and the business of writing them down is not a linear practice. In fact, it’s rare to be struck by a fully formed thought that’s ready to share. That’s just the low-hanging fruit, my friends. The rest takes time to ripen. And often it’s going to take you in directions that may surprise you as much as your reader.

Here are a few methods I use when I get stuck. You can use any of these, too.

The tangential method

Find a good quote about the subject you are writing about. Don’t just slap that quote into your copy.

The writer’s first devotion is curiosity and you feed it by asking questions.

Who is the speaker behind the quote? Are there any articles posted online about this person? Book reviews?

How might what they have to say about one thing relate to another thing in an entirely unexpected way?

A few minutes of satisfied curiosity can provide you with an entirely new angle on what you’re writing about.

Here’s a secret: it’s one of my most reliable ways of coming up with new topics for my newsletter.

The switching gears method

I said earlier that you have to keep on writing when you’re stuck. But that doesn’t mean you have to keep bashing your head against the wall and wishing for a different result. Some ideas need to simmer. In the meantime, write something else.

Creativity is a weird visitor (click to tweet). It often walks into your house, puts its feet up on the sofa, grabs pen and paper and tells you it’s working on something. Let it do its job. Just don’t let it switch on the TV.

Switching gears means that you might not be working on the thing you started on in the first place, but you’re still producing.

Practice and discipline. These are your best teachers.

The backstory method

This one applies to fiction writing. Having trouble making a character believable? Invent a backstory and write it down. Need help asking the right questions? Go to one of those free online dating sites and look at the questions they ask of people when creating a dating profile. Fill it in. The answers you’re being asked are meant to help other people decide if you’re likeable and compatible. This is a good resource if you’re stumped.

With a fact-filled backstory (okay, made up facts, but I’m sure you get where I’m going with this), you have new ways to approach your subject and write convincingly. After all, you totally know this guy now.

The undoing method

Some ideas are just not ready for primetime. Some are just crappy ideas. A good way to test yours is to turn them inside out. Play devil’s advocate. Write a short piece arguing the opposing point of view.

One of my business lines is speechwriting. I sometimes use this method when I’m finding the copy isn’t as persuasive as I need it to be.

Undo your arguments.

You’ll quickly reveal the cut line that separates the facts you know are true from the rest of the points that you simply feel are true.

Want to be a better speechwriter and public speaker? Think like a spy.

By Patrick Gant

You’re wondering about that spycraft hook, aren’t you? I’ll get to that. It’ll all make sense once I’ve shared with you a bit of context.

Speechwriting is where I first cut my teeth in this trade. From the range of writing services I offer today, it remains among my most demanding work. I say this because a successful speech hinges, in a sense, on thousands of tiny moving parts—each having to function flawlessly every time. It’s not enough to research your subject exhaustively and to spend large chunks of time drafting your text. Nor is it enough to take the time to refine every key phrase so each one resonates with authenticity for your speaker.

You can do everything properly on the writing side of things and still completely bomb out there. Why is that? [Read more…]

The year in rhetoric & presentations

By Patrick Gant

This post by Aaron Wherry in Maclean’s is a must-read for anyone interested in the best that political speech-making skills offered in this fine town. I agree wholeheartedly with his praise for Robert Fowler’s impassioned speech, but also draw your attention to Wherry’s observation:

We have may long ago lost our patience for hours-long addresses, but there remains a certain craving for the sight and sound of a politician speaking resoundingly, passionately and at length.

Going beyond the confines of the Queensway however, my money on the finest political speech of the year was this one by Gordon Brown. He gets bonus points for quoting the classics in his conclusion…

When Cicero spoke to crowds in ancient Rome people turned to each other after hearing the speech and said “great speech.” But when Demosthenes spoke to the crowds in ancient Greece and people turned to each other they said, “let’s march!”

But let’s not limit this best-of list to political speechmaking.

Two of the finest presentations in 2010 were TED Talks—neither relied heavily on powerpoint slides, but rather on thoughtful rhetoric and a speaker who believes passionately in a cause.

The first presentation was by Sir Ken Robinson, arguing for a revolution in education…

We have to go from what is essentially an industrial model of education, a manufacturing model, which is based on linearity and conformity and batching people. We have to move to a model that is based more on principles of agriculture.

The second noteworthy presentation was by game designer Jane McGonigal, making a persuasive case for how gaming can change the world, starting with this arresting point…

Right now we spend three billion hours a week playing online games. Some of you might be thinking, “That’s a lot of time to spend playing games.” Maybe too much time, considering how many urgent problems we have to solve in the real world. But actually, according to my research, at The Institute For The Future, it’s actually the opposite is true. Three billion hours a week is not nearly enough game play to solve the world’s most urgent problems.

And….there’s one more thing. I’d be remiss if I didn’t give a tip of my hat to Jesse Desjardins‘ award-winning “You Suck At PowerPoint,” doing his part for making the world a better place, free of snoozeworthy slideware presentations. (Added hyperlink for those of you accessing this on iOS devices)

YOU SUCK AT POWERPOINT!

View more presentations from @JESSEDEE.

A fine speech

By Patrick Gant

“Whether your parents were born here, or you came yesterday, you are a New Yorker.”

Mayor Bloomberg’s thoughtful speech earlier today reminds me why I love New York and the ideals it still stands for. A reminder that you don’t have to talk for long to get your points across with eloquence and empathy.

More tips on how to deliver a great speech (part 2)

By Patrick Gant

Ever been invited to give a speech at a sales meeting or even at a friend’s wedding and have found yourself wondering what possessed you to say “yes” in the first place? Lots of people have been in that spot. In fact, as a speechwriter, I get panicked calls and emails from people who have been asked to speak somewhere and are looking for advice, tips…anything!

Most of the conversations I have with them share this common refrain: “but I don’t know what to say up there!”

Granted being a great speaker is a skill that takes time to master. But it really is a skill that anyone can learn. And with the right advice to get you started, your next speaking engagement can be something that you’ll actually look forward to.

Earlier, I posted five tips to help you get started.

Here are five more (with more to come)…

6. Don’t worry about whether you’re funny.
Some people think that they absolutely must have funny-one liners in a speech to help break the ice. But most people just aren’t gifted with coming up with good material and delivering it in a way that makes people laugh…genuinely. So for most of us out there with a tin ear for comedy, we make do just by concentrating on putting together a great speech that people can relate to. And that takes me to my next point…

7. Don’t just be yourself. Share an experience.
When you’re speaking to an audience, it’s like making an acquaintance for the first time. And things tend to go well when people feel comfortable and can identify with their speaker. That’s the real key to breaking the ice. Early on in your presentation, try to share an experience with your audience…one that tells them a little bit about you. By doing this, you became less of a stranger
to the umpteenth degree. You’re on the road to being a friendly, familiar face.

8. Help the audience with cues.
For most, listening is a difficult skill. Many people get lost easily in a presentation unless you help them along with some simple cues. First, get right to the point explaining what your presentation is about. And be specific. If you can’t sum it up in a sentence, there’s a good chance your message risks getting lost. Next, give your audience a list of the things you are going to cover. In less than a minute, those folks sitting in front of you will know exactly what to expect, and they’ll appreciate you for it.

9. It don’t mean a thing if it ‘aint got that swing.
That’s what the songwriting powerhouse of Duke Ellington and Irving Mills once said. And there’s a truth in there that applies to public speaking. A great speech is about more than ideas. It’s about conveying emotion. When people can identify with the emotional space where you’re coming from, they become a lot more receptive to the ideas you put forward, including your call-to-action.

10. Practice, practice, practice.
Ideally, you should do a dry-run of your speech in the room where it’s going to be delivered. But that’s not always possible. Even if your practice area is your living room and your makeshift audience is the family dog and a photo of Aunt May, the more you rehearse the more comfortable you’ll be at the podium.