Whether you’re working on a book or fresh copy for a new website, remember the timeless advice of bestselling writer Elmore Leonard: “try to leave out the parts that people skip.”
Be brief.
Readers will love you for it.
So you need a typeface?
This is brilliant. And it even manages to sneak in a joke at the expense of the much-ridiculed Comic Sans.
Be sure to zoom-in on the image or you’ll be missing out on half the fun.
Pricing is about more than just numbers
As a professional writer who is deeply entrenched in marketing, I have a lot of discussions with clients about pricing strategies.
Let’s face it, pricing is a delicate art. The last thing you want to do is let price drive decisions in the minds of customer on whether to buy your product or service.
The key is provide numbers that mean something of value to the people with whom you want to do business.
Trend-spotting author Jeremy Gutsche relates a great story about this in his book Exploiting Chaos. A few years ago while working for a leading Canadian credit card company, he and his group had an insight: “customers didn’t think about their rates as numbers, they thought about whether or not the rates were fair.”
Rather than advertise the lending rate on their card as a percentage, they switched to presenting it as “Prime +2,” which meant that their lending rate was just two percentage points higher than the prime rate set by the Bank of Canada.
Sales skyrocketed.
iPad acquired
Yes, I could have waited until the Canadian launch, but the pull was just too much for me to resist. I bought my first iPad on the first day it became available.
I ordered mine through the US Apple Store, had it shipped to the UPS Store in Ogdensburg, NY, which is about a half-hour drive for me. Paid my GST & PST, plus the $5 UPS fee and now I’m busy exploring the finer points of how I can use this as a mobile wordcruncher. So far, I must say that it’s looking rather promising.
Photo: Wall Street Journal
How to send your sales skyrocketing (#3)
A brand-new article we’ve prepared for Engage Selling Solutions, based on the sales presentations of Colleen Francis.
#3. Unleash your secret sales force by obtaining great testimonials
It’s a challenge that even the most accomplished sales professionals have to tackle regularly: how to attract more of the targeted customers who are best suited to help your business thrive. After all, it’s not enough to know who it is that you want to reach, or even to fine-tune your business habits to emulate the top sellers in organizations of all sizes. You also need to find ways to attract more of those ideal customers to fill your prospecting funnel. More
