Blog monetization is popular these days, and one of the biggest tools of that trade AdSense, which is an ad-serving application run by Google.
I don’t use it. And I have no intention of doing so anytime soon.
I don’t blog to make money. Yes, as a web copywriter, ghostwriter and speechwriter, I hammer out a lot of words for a living and I’ve managed to make a very comfortable life for myself and my family doing so.
However, the fact that I’m paid to do what I love is actually a secondary benefit.
I’m in this business because I have a passion for great writing and because I like helping people.
If I can offer my very best advice on this blog to a small business owner and as a result, that business skyrockets in sales, then this blogging effort of mine has accomplished a large part of what I wanted it to do.
If by being helpful, my advice results in that business picking up the phone and calling me for a quote, then that’s another important accomplishment—but it’s not ahead of that first goal.
Further, if my efforts here result in someone telling someone else about my business and the services I provide, then that too is a great added bonus.
My real business is about showing businesses large and small how to create compelling stories that connect with people and help them find an audience for that story. I put a price tag on those services. My blog simply serves as a tool for demonstrating my value while sharing what I know with others.