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One step ahead: Taking control of every sales relationship so you are closing on every conversation

By Patrick Gant

As part of the article writing services we offer at thinkit creative, here is a brand-new piece we’ve prepared for Engage Selling Solutions, based on the sales presentations of Colleen Francis.

It has often been said that among the many musical talents of renowned jazz trumpeter Dizzy Gillespie was his skill for blending harmony with the unexpected. He himself summed it up best by saying: “It’s taken me all my life to learn what not to play.” Dizzy knew it was never enough to just give an audience what they thought they wanted. He recognized, as is the case with most professionals, that there needs to a discipline to what you do.

People tend to be motivated and moved best when you take the lead, with the occasional surprise thrown in for good measure. More

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About Patrick Gant

Patrick Gant owns thinkit creative, specializing in writing for the web and digital marketing. You should join his newsletter today.

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