Of the most effective marketing tools out there, nothing beats the power of word of mouth. Testimonials—ranging from client write-ups to simply a good word on the street—wields a kind of influence that no amount of advertising can buy. As Tom Fishburne‘s cartoon sums up rather nicely, it’s all about getting your name associated with the good choices made by others.
About Patrick Gant
Patrick Gant owns thinkit creative, specializing in writing for the web and digital marketing.