Photo by Mimmo Pellicola on 500px

There has been plenty of talk lately about important changes that Google has been making to how it ranks websites. Those changes involve Google’s closely guarded algorithm, which is the magic juice behind how its search engine produces accurate results.

As I have been covering in greater detail in my newsletter, the most recent of these updates is code-named Penguin. It’s designed to give more weight to good quality content and down-rank the stuff that isn’t.

Penguin has also made a few people unhappy. [Read more…]