Lulu, one of my favourite micropublishers, has wisely embraced Apple’s brand-new iBookstore (think iTunes for books).
The outcome: Apple gets more content, Lulu gains a distributor and authors gain access to a highly lucrative market of readers who buy a lot stuff online, including ebooks. Everyone wins.
Lulu’s timing could not be better for this. Have a look at the kinds of sales that ebooks are generating these days.
According to the International Digital Publishing (IDP) Forum, ebooks generated some $165.8 million in sales in 2009: more than triple what was reported in 2008 ($53.5 million) and more than five times the record for 2007 ($31.5 million).
This is an niche industry that has barely…just barely begun to hit its stride.
Results for 2010 are already described by the IDP as being off the charts…some $60 million in January and February alone, putting it on track to score some $300 million in sales by the time the year is through.