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What’s the best time to send email?

By Patrick Gant

According to Dan Zarrella, most weekday email gets read first thing in the morning.

His research indicates that email messages with the highest click-through rate are sent between 6:00AM and 7:00AM EST.

Other valuable insights:

Limit your subject lines to no more than 50 characters;

Wednesday distribution typically offers the highest weekday clickthroughs, averaging about five percent. Weekends are better at around nine percent; and

Cap your email frequency to no more than four per month.

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