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Writing advice: what to do when you’re stuck

By Patrick Gant

ideas that pop with passion icon[Updated] Anyone can be a writer, it’s true. But sometimes—whether you’re writing for the web, crafting an article, a direct marketing piece or a book—you’re going to get stuck and it can seem as if no amount of rewriting is going to fix your copy.

Don’t wait for that sinking feeling to set in.

Here’s the first thing you must do.

Keep writing.

Don’t give in to that feeling that says you need to walk away.

Giving in is easy. It’s what many people do.

There are cases where you need to shift gears for a bit (and I’ll come back to that). But unless you keep working at your craft and your ideas, you’re going to lose any momentum you started with.

There’s an even bigger danger.

Unless you’re in the deadlines business like I am, there is also a good chance that if you put that writing project away, you might not come back to it. Ever.

Stop with the Point-A-to-Point-B thinking. Be more abstract.

Ideas and the business of writing them down is not a linear practice. In fact, it’s rare to be struck by a fully formed thought that’s ready to share. That’s just the low-hanging fruit, my friends. The rest takes time to ripen. And often it’s going to take you in directions that may surprise you as much as your reader.

Here are a few methods I use when I get stuck. You can use any of these, too.

The tangential method

Find a good quote about the subject you are writing about. Don’t just slap that quote into your copy.

The writer’s first devotion is curiosity and you feed it by asking questions.

Who is the speaker behind the quote? Are there any articles posted online about this person? Book reviews?

How might what they have to say about one thing relate to another thing in an entirely unexpected way?

A few minutes of satisfied curiosity can provide you with an entirely new angle on what you’re writing about.

Here’s a secret: it’s one of my most reliable ways of coming up with new topics for my newsletter.

The switching gears method

I said earlier that you have to keep on writing when you’re stuck. But that doesn’t mean you have to keep bashing your head against the wall and wishing for a different result. Some ideas need to simmer. In the meantime, write something else.

Creativity is a weird visitor (click to tweet). It often walks into your house, puts its feet up on the sofa, grabs pen and paper and tells you it’s working on something. Let it do its job. Just don’t let it switch on the TV.

Switching gears means that you might not be working on the thing you started on in the first place, but you’re still producing.

Practice and discipline. These are your best teachers.

The backstory method

This one applies to fiction writing. Having trouble making a character believable? Invent a backstory and write it down. Need help asking the right questions? Go to one of those free online dating sites and look at the questions they ask of people when creating a dating profile. Fill it in. The answers you’re being asked are meant to help other people decide if you’re likeable and compatible. This is a good resource if you’re stumped.

With a fact-filled backstory (okay, made up facts, but I’m sure you get where I’m going with this), you have new ways to approach your subject and write convincingly. After all, you totally know this guy now.

The undoing method

Some ideas are just not ready for primetime. Some are just crappy ideas. A good way to test yours is to turn them inside out. Play devil’s advocate. Write a short piece arguing the opposing point of view.

One of my business lines is speechwriting. I sometimes use this method when I’m finding the copy isn’t as persuasive as I need it to be.

Undo your arguments.

You’ll quickly reveal the cut line that separates the facts you know are true from the rest of the points that you simply feel are true.

Cool fact about the @ symbol and where ideas come from

By Patrick Gant

atsymbolTraditionally used as a symbol in commerce to denote unit pricing, email inventor Ray Tomlinson adopted the @ sign as a simpler way to distinguish between user and host.

Soon after, Internet pioneer Jon Postel saw the genius in this, remarking: “Now that’s a nice hack!” And the idea caught on.

More often than not, good ideas are borrowed ones: made better by how you apply them.

The habit of ideas and 10 more places I go for creative inspiration

By Patrick Gant

Creative ideasWhere do you get your ideas from?

Writers get asked this often and more often than not, the answer can be distilled to this: I don’t really know. They just come to me.

Ideas are like luck. You can believe they just happen and that you’re just fortunate to be there when they materialze. But that’s a pretty fanciful notion, isn’t it?

Here’s what I know as someone who has been in the idea business for more than 10 years on my own, and more than 20 in the writing trade: luck and ideas come from practice.

You have to make a habit of being there—of showing up and doing the thing that needs to get done to get the things you really want. There is no shortcut.

I like what Neil Gaiman says about this: “You get ideas all the time. The only difference between writers and other people is we notice when we’re doing it.”

Part of the habit of ideas is to feed your appetite for more of them. I’ve talked before about 21 places for creative inspiration.

I want to share with you 10 more. The list is varied, but what they all have in common is an unyielding devotion to showing up regularly with great writing and solid ideas.

Who’s on your favourite list for creative inspiration? Let me know.

James Altucher
His positions on a lot of things might raise your eyebrows. He and I disagree, for instance, on the importance of voting (I see it as a civic duty in Canada, but I can see why he feels the way he does, living where he lives). But there’s a strange genius to what James does. I admire that, not to mention his deep sincerity. He also happens to be a prolific storyteller who understands the intimate bond between reader and writer. More than just teaching the value of not holding back at all in your writing, he also writes killer headlines. How can you help but click on a story called How I Screwed Yasser Arafat out of $2mm? I never miss a thing this guy writes.

Dan Zarella
I value a handful of field-tested research more than a truckload of opinions, and that’s why I read social media scientist Dan Zarella’s blog regularly (as well as his latest book). The takeway is more than just for social media. There’s insight here you can apply to all aspects of marketing and selling. As a direct result of Dan’s work—and his generosity in sharing his findings online—there’s a lot more certainty to writing for the web than ever before. Be sceptical of the opinionated. Act on verifiable data.

rob mclennan
Poetry is what reminds me that there are no easy answers to creative problems. As I say so often: simple is hard. I turn to many poets often for advice through their words. One in particular is rob mclennan, whom I’ve know since the days of Bard poetry readings in the basement of a downtown bar here in Ottawa. His blog isn’t just a platform for his own elegant prose, but for others, too.

Leo Babauta
As much as I’m a stickler for evidence-based research, one place where that can’t help much is in learning the mastery of living the good life in the fine sense that Aristotle once spoke of. The path to happiness is not through data, but through wisdom earned through practice. It’s that easy. And that hard. This is why I keep coming back to ZenHabits for more.

Colleen Francis
Wait, I know what you’re going to say. “Hey you’re plugging her because she’s a client!” Well, that’s partly true (I’ve been writing for Colleen for many, many years). But there’s an even more important reason. Colleen is one of the industry’s best speakers and coaches, teaching business owners and sales people to increase sales the smart way. I learn something new on every job I work on for her. If you want to be a better speaker, a better business owner and even just be smarter about working with people, Colleen has the world by the tail. So I’m happy to share her wisdom with you, dear reader.

Jane Friedman
Jane Friedman of the University of Cincinatti shares my passion for the future of publishing and has some very thoughtful things to say about that. She does a great job of helping to teach writers to think more like entrepreneurs. There are also valuable takeaways for everyone—not just writers–in search of advice and encouragement on keeping their creativity muscles well-exercised.

Jeff Goins
This is a recent find for me. Jeff’s a writer for writers. His blog is pitched at those who care about “writing, creativity, and changing the world.” And he does a great job of delivering on that. His stuff glows with an infectious positive energy and that’s why I subscribe to his updates. Bonus points for being a fellow guitar enthusiast.

Lisa Larter
She practices what she preaches about how businesses can do a better job of using social media in their marketing activities. Her post on why business owners need a “stop-doing” list helped give me a push in the right direction in 2011 and I’ve been reading her ever since. Lisa gets bonus marks for being a fellow resident of Ottawa–where a one-time non-existent entrepreneurial culture is growing today, thanks to the people who put in the time to make it happen.

Roger Ebert
Gone from us far too soon, and a giant in film review, Roger Ebert was a writer first…and one who just happened to talk about film. His ideas often touched on things that transcend cinema. He built a rather fine career on his considerable writing talents, and yet in the last several years of his life, his considerable skills somehow grew even mightier. Maybe it was in defiance of his illness and the cruel losses he suffered, but that passion he had for words was really something else. Unafraid to colour outside the lines, Ebert reminded us all that there is endless satisfaction in digging deeper into your thinking and to not just settle for what comes quickly.

Artie Isaac
I was first drawn to Artie because of his speaking style, which I admire greatly (and that includes his trademark bowtie). He’s a powerful advocate for anyone who is in the ideas business. What I’ve found has really been keeping me coming back, however, is his emphasis on ethics. He’s also a fan of Thich Nhat Hanh. So again, bonus points.

Patently troubling

By Patrick Gant

Let me share with you an infographic from those smart guys over at Frugaldad.

The problem in a nutshell: patents are a 19th century solution to 21st century problems. Click to continue

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