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Be different in ways that are hard to duplicate

By Patrick Gant

Be different in ways that are hard to duplicate.

That’s one of the key lessons to be learned from Groupon, the deal-of-the-day website that caught fire on the web a few years back.

Coupons are NOT right for every business. In fact, I advise against them unless you’re in a business where you can regularly afford to absorb loss leaders. But there are some who do opt for this route and in that sense, it’s worth looking at.

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