In case you haven’t seen it yet, Budweiser’s Super Bowl ad—slated to run only on the Canadian broadcast of the main event—has gone viral in a big way online.

Here’s the setup.

Two amateur Canadian hockey teams think they’ve been invited to be part of a documentary. Instead they’re treated to a mega flash-mob and get to live out what every kid who plays hockey (or any sport, really) dreams of.

It closes with “Good times are waiting. Why not grab some buds.”

A lot of people have liked it on Facebook, tweeted it and +1’d it on Google+.

You don’t have to enjoy beer or hockey to connect with the message behind the ad. [Read more…]