Yesterday, I participated in a great discussion on LinkedIn: in an age in which communicating is becoming less formal due to the growth of social media, do traditional writing skills matter as much as they used to?
You bet they do.
Whether you’re a manager communicating to staff, or an account executive working with clients, there’s more to what you do than simply getting a point across.
Great communication is the mastery of the art of persuasion. The rise of social media means you have more tools at your disposal to ply those skills, but rules still apply.
An email message, a tweet or a blog post is easily hobbled by poor style and typos. Those kinds of mistakes mean you’ll have to work a lot harder to reach and connect with people.
People judge what they read. It’s that simple.
Granted, I’m biased as a writer by trade, but speaking strictly as a business owner, I’d much rather make a small investment in ensuring my message is concise and error-free (and that can be as simple as just taking a few extra minutes to review your work), rather than spinning my wheels wondering why a message isn’t getting any traction.
Great writing doesn’t just define you, it also defines your message.