It just knows which one is selling more right now. And that’s what it follows.
It usually does this rather well.
On the other hand, the market pays little attention to how much skill goes into to curing, seasoning and choosing the right way to carve a hot brisket. It doesn’t line up on Montreal’s Main in any season to wait for a seat at Schwartz’s. It doesn’t have a sense of taste.
It can’t understand the experience of melt-in-your-mouth delicious, versus bland sustenance.
It has no memories.
It just knows the price of lunch and who’s buying.
People, on the other hand, are a lot more complicated. We make choices. We’re motivated to take action by more than facts.
We’re hard-wired to make distinctions between things, even when the differences aren’t as obvious as, say, between a tasty smoked meat sandwich and its cheap alternative.
That’s why communicating with emotion matters so much. People are better engaged and more open to what you are offering them when you appeal to all their senses—selling on benefits and experiences versus just features and facts.
Markets act and follow.
But people feel their way to their choices.