thinkit creative

tell bolder stories

  • ABOUT
  • CONSULTING
  • CONTACT

Thinking your way out of a problem

By Patrick Gant

Making the choice to innovate and be creative in your business and in the products or services you offer—it’s a smart move that can can help differentiate in a competitive market. But does it mean you have to balloon your R&D budget or go on an acquisition spree to make it happen? Not necessarily.

Apple has been rolling out game-changing products in steady succession, while keeping their R&D spending at $4.6 billion, or roughly 10% of earnings over the last four years. And as Steve Cheney points out, that’s at odds with the strategy of some of its competitors.

Example: between 2007 and 2010, Microsoft spent a whopping $31 billion—700% that of Apple—on research and development.

Real innovation starts by thinking long and hard about your customers’ problems, about how solutions to those problems are being unmet, and then finding better ways to solve those problems in ways that benefit your customers…first.

Subscribe to CreativeBoost

Learn more about the business of being creative. Join CreativeBoost and get exclusive tips on how you can grow your audience through the power of writing that sells.

About Patrick Gant

Patrick Gant owns thinkit creative, specializing in writing for the web and digital marketing. You should join his newsletter today.

Free articles on creativity and marketing

Speechwriting Mastery Workshop

Our privacy policy and technical notes

Testimonials + Clients

About Patrick Gant

Follow us on LinkedIn

LinkedIn icon

Tell bolder stories, made for the digital marketplace.

Ottawa - Toronto - NYC - SFO - Vancouver