The truth about sales

By Patrick Gant

Survey a group of customers and ask them: “what do you feel were the reasons behind your purchase?”

Next, ask the salespeople who sold to those customers “what do you feel were the reasons behind your successful closings?”

You’re unlikely to get much overlap in your answers.

What you sell and why people buy are two very different things.

Patrick Gant owns thinkit creative, specializing in writing for the web and digital marketing. You should join his newsletter today.