1. Your Powerpoint or other slideware material shouldn’t compete with your presentation. Sounds obvious, right? But anyone who has had to squint to read all the copy on crammed onto dozens of slides in a presentation knows this mistake is still a common one.
2. When sharing data-based information with your audience, don’t just report on numbers. Explain the meaning behind numbers. Infographics and tastefully designed charts make a major impression and enlighten” in seconds.
3. Don’t cram your logo onto every slide. Ignore those who tell you that this age-old practice is all part of branding. It’s not. In a presentation, it’s just clutter. You’re on stage speaking directly to people. They know who you are already. What they don’t know yet is whether what you have to say is useful to them. That should be your #1 point of focus.
4. White space is your friend. Your audience will appreciate it more if you have more slides with less content on each page than just a few that are jam-packed and hard to read.
5. Always remember one of thinkit creative’s top rules about writing that sells: people are busy. You have less time than you think to attract and sustain the attention of your audience. So invest wisely in fine-tuning the design that drives your slides as well as the content that connects the value of who you are what you do with the needs of the people listening to what you have to say.
