thinkitcreative

Sending my WordPress-powered site into the garage for a much needed tune-up gave me an opportunity to think a bit more about where I could tweak the look-and-feel of the site.

So welcome to the revamped look for thinkit creative.

Navigation-wise our aim is make the site flat as possible—no needless clicking for things. Everything you need to know about what we do and what’s in it for you to choose us is all right where it should be. Consider what some of the leader in the field of usable design have to say about building websites and blogs that people want to read:

Keep your message simple and user-focused

“Text is interface”

Your audience scans more than they read

A URL should tell you something meaningful

Typography is woefully overlooked on the web

“Archives are superfluous”

Blog readers are always clicking, and they love lists

Customize your error (404) page to suit your readers

Blogrolls are generally a great, big, fat waste of time and space.

Break up those paragraphs

About the author: Patrick Gant is a writer & speaker. He owns thinkit creative, a company that specializes in writing and editing digital content for the web. Follow him on twitter here.

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Whew! After an agonizingly long wait to set things right, our blog is slowly coming back online. Without boring anyone with the details, let’s just say that over the past few months, I’ve learned more about MySQL databases than a copywriter ever should. Expect to see a few hiccups over the next few weeks as we fine-tune a few things. Okay more than a few things.

Of the most effective marketing tools out there, nothing beats the power of word of mouth. Testimonials—ranging from client write-ups to simply a good word on the street—wields a kind of influence that no amount of advertising can buy. As Tom Fishburne‘s cartoon sums up rather nicely, it’s all about getting your name associated with the good choices made by others.

Ottawa ON—March 2007
Executives with Boaterexam.com—the leader in online boater education and certification—have chosen the skilled team at thinkit creative and its trademark network of associates to develop and refine print-ready copy for one of their key publications.