Earlier this summer when I was in New York on business, I took a detour to check out the new Apple Store on Fifth Avenue. I’m really fond of these shops because they’re chock-full of insight about how to market to savvy consumers.

But I had another reason for this particular visit.

My good friends at Marketcircle (who just so happen to be a client), just launched their all-new version of Daylite³ and the product had just hit the shelves. Box copy is by yours truly.

As a copywriter, It’s always a great feeling when you get to see your work on the shelf (that my copy’s selling on Fifth Avenue is fine bonus, too).

But the real boost for me was to be there to see it hit the shelf and the watch customers picking it up and making the decision to buy.