Want to be a better speechwriter and public speaker? Think like a spy.

You’re wondering about that spycraft hook, aren’t you? I’ll get to that. It’ll all make sense once I’ve shared with you a bit of context.

speechwriter bubblesSpeechwriting is where I first cut my teeth in this trade. From the range of writing services I offer today, it remains among my most demanding work. I say this because a successful speech hinges, in a sense, on thousands of tiny moving parts—each having to function flawlessly every time. It’s not enough to research your subject exhaustively and to spend large chunks of time drafting your text. Nor is it enough to take the time to refine every key phrase so each one resonates with authenticity for your speaker.

You can do everything properly on the writing side of things and still completely bomb out there. Why is that?Click to continue

Three things to know about how people read today

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Audiences today have high expectations about what they choose to read. And that’s especially true online. As more and more marketing shifts to digital formats, readers’ tastes are changing. Here are three important trends that can help you be a better writer, to stay connected with your audience and to have them coming back for more.

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What’s the best time to send email?

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According to Dan Zarella, most weekday email gets read first thing in the morning. His research indicates that email messages with the highest click-through rate are sent between 6:00AM and 7:00AM EST.

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Cool fact about the @ symbol and where ideas come from

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Traditionally used as a symbol in commerce to denote unit pricing, email inventor Ray Tomlinson adopted the @ sign as a simpler way to distinguish between user and host. Soon after, Internet pioneer Jon Postel saw the genius in this, remarking: “Now that’s a nice hack!” And the idea caught on. More often than not, good ideas […]

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Belief, bias & rules

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Belief, bias and rule-making about a “one right way” to structure and run a business comes from what people think is true, until it’s not.

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