the power of writing that sells
I’m in the middle of doing some in-depth research for an important project, and I find myself thinking a lot these days about the nearly lost legacy of Charles Herrold.
It’s okay if you have no idea who he was. I hadn’t a clue either until I started reading up on the early history of radio.
Charles Herrold was a radio pioneer. In his story is a lesson about content, mass audience and failure.
Continue reading...Anyone can be a writer, it’s true. But sometimes—whether you’re writing an article, webcopy, a direct marketing piece or a book—you’re going to get stuck and it can seem as if no amount of rewriting is going to fix your copy.
Don’t wait for that sinking feeling to set in.
Here’s the first thing you must do.
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Part of the habit of ideas is to feed your appetite for more of them. I’ve talked before about places for creative inspiration.
Today, I share 10 more. The list is varied, but what they all have in common is an unyielding devotion to showing up regularly with great writing and solid ideas.
Continue reading...As a business professional, a published book can be one of the most powerful tools in your personal marketing arsenal. Not only does it deliver value to your readers by sharing what you know on a subject, you directly benefit, too.
It can elevate your profile as an authority on the topic you write about. It can reveal your passion. And if your book is really well-written, it also gives people a sense of what you’re like as a person, both on a personal and professional level.
But there are choices to make.
Continue reading...Commentary on a new infographic regarding patent law today. The problem in a nutshell: patents are a 19th century solution to 21st century problems.
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